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   As·sure

   /əˈSHo͝or/

   

   verb

   • 1. tell someone something positively or confidently to dispel any doubts they may have: "Tony assured me that there was a supermarket in the village" Similar reassureconvincesatisfypersuadeguaranteepromisetellprove tocertify toattest toconfirm toaffirm topledge toswear togive one's word togive one's assurance tovow todeclare to
   • ▪ make (someone) sure of something: "she assured herself that he was asleep"
   • 2. make (something) certain to happen: "victory was now assured"
   • 3. cover (a person) with life insurance: British "we guarantee to assure your life" Similar insureprovide insurance forcoverindemnifyguaranteewarrant
   • ▪ secure the future payment of (an amount) with insurance: "the sum assured can be paid as a lump sum"

   Word Origin late Middle English: from Old French assurer, based on Latin ad- ‘to’ (expressing change) + securus (see secure).

   Derivatives

   • 1. assurer noun

   Scrabble Points: 6

   • A

     1

   • S

     1

   • S

     1

   • U

     1

   • R

     1

   • E

     1

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