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1. Dictionary

   Brand

   /brand/

   

   noun

   • 1. a type of product manufactured by a particular company under a particular name: "a new brand of detergent" Similar makelinelabelmarquetypekindsortvarietytrade nametrademarkproprietary namelogoarchaic:chop
   • ▪ a brand name: "the company will market computer software under its own brand" Similar makelinelabelmarquetypekindsortvarietytrade nametrademarkproprietary namelogoarchaic:chop
   • ▪ a particular identity or image regarded as an asset: "you can still invent your own career, be your own brand"
   • ▪ a particular type or kind of something: "his incisive brand of intelligence" Similar typekindsortvarietyclasscategoryspeciesgenrebreedstylestampcastilkkidneyinformal:stripe
   • 2. an identifying mark burned on livestock or (formerly) criminals or slaves with a branding iron: "the brand on a sheep identifies it as mine" Similar identifying markidentificationmarkerearmark
   • ▪ a branding iron. archaic
   • ▪ a habit, trait, or quality that causes someone public shame or disgrace: "the brand of Paula's alcoholism" Similar stigmashamedisgracestaintaintblotblot on one's escutcheonblemishmarkslurliterary:smirch
   • 3. a piece of burning or smoldering wood: "he took two burning brands from the fire"
   • ▪ a torch. literary
   • 4. a sword. literary

   verb

   • 1. mark with a branding iron: "the seller had branded the animal with his grandfather's name" Similar markstampburnsearidentify
   • ▪ mark indelibly: "an ointment that branded her with unsightly violet-colored splotches"
   • ▪ mark out or describe as having a particular bad or shameful quality: "she was branded a liar" Similar stigmatizeaccuse of beingmark outdenouncediscreditvilifybesmirchcharacterizelabelclassifycategorize
   • 2. assign a brand name to.
   • ▪ promote (a particular product or company) by means of advertising and distinctive design: "we'll have the ability to market and brand our own product"

   Word Origin Old Englishbrand ‘burning’ (also in brand (sense 3 of the noun)), of Germanic origin; related to German Brand, also to burn1. The verb sense ‘mark with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th century), whence brand (sense 1 of the noun) (early 19th century).

   Derivatives

   • 1. brander noun

   Scrabble Points: 8

   • B

     3

   • R

     1

   • A

     1

   • N

     1

   • D

     2

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2. www.investopedia.com › terms › bBrand: Types of Brands and How to Create a Successful Brand ...

   www.investopedia.com › terms › b

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   Sep 8, 2024 · What Is a Brand? To marketing professionals, a brand is a product or a business that has a distinct identity in the perception of consumers. The brand is created...

   • Author: Will Kenton

   • Video Duration: 1 min

3. blog.hubspot.com › marketing › brandingWhat is Branding? Understanding Its Importance in 2024

   blog.hubspot.com › marketing › branding

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   Jun 28, 2024 · In a nutshell, branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services.

   • Author: Allie Decker

4. en.wikipedia.org › wiki › BrandBrand - Wikipedia

   en.wikipedia.org › wiki › Brand

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   Brand. Apple Inc. is the world's most powerful brand in 2024 according to Brand Finance. [1] The Coca-Cola wordmark is a distinctive brand logo used to attract the attention of people attending a sporting event, or watching it on television.

5. medium.com › theymakedesign › what-is-branding-549aWhat is Branding? Definition, Importance & Best Practices

   medium.com › theymakedesign › what-is-branding-549a

   Nov 11, 2023 · Branding defines and expresses a company’s unique identity, encompassing its mission, values, and unique narrative. Effective branding is about consistently delivering on promises and...

6. leanmarketing.com › post › what-is-a-brandWhat Is A Brand + How To Build Yours? (Brand Definition ...

   leanmarketing.com › post › what-is-a-brand

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   “It is the idea or image of a specific product or service that consumers connect with by identifying the name, logo, slogan, or design of the company who owns the idea or image.” Advertising guru, David Ogilvy, defined the term brand as the "intangible sum of a products attributes." If you think of your company or brand as a person.

7. www.visme.co › blog › brandingThe Complete Guide to Branding in 2024: What Is It & Why Is ...

   www.visme.co › blog › branding

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   May 7, 2024 · Learn all about branding, why it's important and how to build a strong brand that's resonates with your target buyers. Templates, examples and tools included.

8. People also ask

   What is a brand in marketing?

   • To marketing professionals, a brand is a product or a business that has a distinct identity in the perception of consumers. The brand is created through elements of design, packaging, and advertising that, as a whole, distinguish the product from its competitors. The product contributes to the brand equity of the company that produces it.

   Brand: Types of Brands and How to Create a Successful Brand Identity

   www.investopedia.com/terms/b/brand.asp

   See all results for this question

   What is a product brand?

   • Product brands: Introducing a new product or supporting an existing product involves creating and maintaining its brand. Branding a product starts with market research and identifying the right target market. Companies might choose to create a master brand identity.

   Brand: Types of Brands and How to Create a Successful Brand Identity

   www.investopedia.com/terms/b/brand.asp

   See all results for this question

   What is a brand & why is it important?

   • What is a brand? A brand is the identity and story of a company that makes it stand out from competitors that sell similar products or services. The goal of branding is to earn space in the minds of the target audience and become their preferred option for doing business. Brands are an effective way for companies to communicate their vision.

   What is Branding? Understanding Its Importance in 2024 - HubSpot Blog

   blog.hubspot.com/marketing/branding

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   How is a brand created?

   • The brand is created through elements of design, packaging, and advertising that, as a whole, distinguish the product from its competitors. The product contributes to the brand equity of the company that produces it. A successfully executed brand provides enormous value to a company, giving it a competitive edge over others in the same industry.

   Brand: Types of Brands and How to Create a Successful Brand Identity

   www.investopedia.com/terms/b/brand.asp

   See all results for this question

9. howbrandsarebuilt.com › definition-of-brandDefinition of brand (What is a brand?) - How Brands Are Built

   howbrandsarebuilt.com › definition-of-brand

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   Jan 1, 2018 · A brand is the way in which people understand, navigate and talk about a company’s business strategy and it simplifies decision-making when selecting a product or service. A brand helps ensure relationships that secure and create future earnings by driving demand, commanding a premium and engendering loyalty.