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RankBrain. RankBrain is a machine learning -based search engine algorithm, the use of which was confirmed by Google on 26 October 2015. [1] It helps Google to process search results and provide more relevant search results for users. [2] In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking ...
- What Is RankBrain?
- Back to RankBrain
- How Does RankBrain Work?
- Rolling Out RankBrain Like Pizza Dough in Victoria …
- How Do You Optimize For RankBrain?
- Why Is RankBrain Important?
RankBrain is a system by which Google can better understand the likely user intent of a search query. It was rolled out in the spring of 2015, but not announced until October 26 of that year. At inception, RankBrain was applied to queries that Google had not previously encountered which accounted then and still does, for about 15% of all searches. ...
With that bit about entities under our belts, we can get back to RankBrain. RankBrain, at its core, can be thought of as a pre-screening system. When a query is entered into Google, the search algorithm matches the query against your intent in an effort to surface the best content, in the best format(s). But what if Google doesn’t know your intent?
Unsurprisingly, Google has never outlined how RankBrain functions specifically. Nonetheless, we can make some educated guesses about what’s going on behind the scenes.
So, RankBrain was developed to deal with queries that Google has never seen before. But that changed somewhere between the spring of 2015 and 2016. It seems the folks at Google once more didn’t give us a heads up, as it was slipped into an article with Wiredin the present tense. Once more, it seems, Google rolled it out without telling anyone. At t...
At its core, you don’t optimize for RankBrain. But that’s a bit of a cop-out answer. Let’s try to do better. Google’s Gary Illyes stated at SMX that you can’t optimize for it back in 2016: And later, basically said it’s just optimizing for users: But to me, that’s a bit of a Googley statement. My advice for those wanting to optimize for RankBrain o...
RankBrain is important not just for what it is, but for what it means. It was the first push into machine learning being applied to search results at Google. It was not the last. In fact, as far back as 2018, John Mueller noted:
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Feb 16, 2024 · In short, RankBrain tweaks the algorithm on its own. Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc. Then, it looks at how Google searchers interact with the new search results. If users like the new algorithm better, it stays.
Dec 12, 2023 · This led to a broad range of results, like a Wikipedia page about Nike or an article on shoe production. Or a webpage that did contain the exact phrase, but didn’t actually meet the user’s search intent. With RankBrain, Google could start to better understand the meaning behind searches.
Jun 23, 2016 · RankBrain might be able to better summarize what a page is about than Google’s existing systems have done. Or not. Google isn’t saying anything other than there’s a ranking component involved.
Oct 26, 2015 · RankBrain is a component of Google’s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to search engine queries. Pre-RankBrain, Google utilized its basic algorithm to determine which results to show for a given query.
Jul 19, 2021 · RankBrain is a part of Google's algorithm that uses machine-learning and artificial intelligence to better understand the intent of a search query. This understanding can help return the most relevant search results to users. It was implemented into the core algorithm back in 2015 and was initially only applied to the 15% of never before seen ...
