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What are the 7 types of logos?
Why are there so many types of logos?
What are some examples of logos?
How to choose the right types of logos?
- Brand Marks. Brand marks – or pictorial marks – are logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object.
- Abstract Logo Marks. Abstract logos are your conceptual, think-about-the-big-picture logos. Like brand marks, an abstract logo consists of just a symbol – but one that is tailor-made for you.
- Mascots. Arguably the most family-friendly type of logo, mascots are images of a character or person that act as a visual representation of your business.
- Combination Marks. The name is pretty self-explanatory, but combination logos incorporate – combine – both images and words into their design. Combination mark logos include any combination of images and words that you choose; you can pair a letterform with a mascot, a monogram with an abstract image – whichever combination speaks to you the most.
- The 14 Different Types of Logos & How to Use Them
- Types of Logos FAQs
- Choose The Best Type of Logo For Your Brand
We’ve searched the web, looking at portfolios, websites, branding guidelines, and more to find 14 types of logos. Jump to the logo style that catches your eye, or keep scrolling to see them all. 1. Combination mark logos 2. Wordmark logos 3. Lettermark logos 4. Monogram logos 5. Letterform logos 6. Symbol or pictorial logos 7. Abstract logos 8. Mas...
Why are there so many types of logos?
Because there are so many types of brands! Not all brands—or designers—are the same. And like most other things in existence, they evolve. Trends become commonplace, new ideas turn into legacy, and what once was a unique type of logo is now one more on the list. You can be sure that with time, the list will grow and more types of logos. Designers and business owners will have more options to consider. If all this makes you dizzy, just stick to a combination mark, you can never go wrong with t...
What is the most recognizable logo in the world?
The Coca-Cola logo is the most recognizable logo in the world. Statistically, around 94% of the global populationknows the Coca-Cola logo. The second most recognizable logo is the multicolored Google logo.
How many types of logos should a brand have?
Brands must have different logo styles for different use cases. The exact number isn’t set in stone, but the ideal combination includes more or less three variations. When making a decision, cover all possibilities; from using the logo in its full splendor on a business card to its simplified form in a favicon.
Your branding might lean towards a “blanding” approachor maybe you seek a unique and trendy style. Either way, your logo will probably fit one of the logo styles on this list. Once you have a logo for your brand, plus a font and color scheme, upload it all to your Visme Brand Kit. From there you can create endless amounts of visual material for you...
- Kelly Morr
- Monogram logos (or lettermarks) Monogram logos or lettermarks are logos that consist of letters, usually brand initials. IBM, CNN, HP, HBO… Noticing a pattern, yes?
- Wordmarks (or logotypes) Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business’ name alone. Think Visa and Coca-Cola.
- Pictorial marks (or logo symbols) A pictorial mark (sometimes called brand mark or logo symbol) is an icon—or graphic-based logo. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye.
- Abstract logo marks. An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business.
Feb 21, 2023 · Here are the 7 types of logos you need to know about: Monogram (or lettermark) logos. Wordmark logos. Pictorial mark logos. Abstract logo marks. Mascot logos. The combination mark. The emblem. 1. Monogram logos (or lettermarks) Monogram logos or lettermarks are logos that consist of letters, usually brand initials. IBM, CNN, HP, HBO…
- Abstract Logos. Abstract logos are all about reading between the lines. They don’t typically make sense with a surface-level understanding, assuming you don’t know anything about the business.
- Wordmark Logos. Speaking of obvious branding elements, wordmark logos fit the bill perfectly. Wordmarks are on the opposite end of the spectrum with abstract logos—they comprise only your business name and nothing more.
- Lettermark Logos. So, you just read that long business names have no place as wordmarks—but all hope is not lost. If you have a lengthy business name, go for a lettermark logo.
- Pictorial Logos. Pictorial logos don’t usually happen right away—they are a product of evolution and redesigns. This type of logo is a literal visual depiction of a brand, not always symbolizing what the business does, but more of a creative illustration that resonates with people.
Dec 18, 2023 · Get started. The 7 types of logos. Let’s get into the 7 types of logos and when and how to use each type. We’ll cover examples and some expert quotes to help you choose the right type for your brand identity. 1. Wordmark/logotype logo. What is it?: The most classic and pure form of a logo is the wordmark, sometimes referred to as a logotype.
By Bilyana Nikolaeva. in Insights, Inspiration. 3 years ago. Viewed 17,829 times. Maybe you are on your way to starting your own company and you hear the word “logo” around every corner. But what it actually means? What is a logo? Which are the different types of logos? What type of logo to choose for your business?
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related to: What are the different types of logo types?The Wix Logo Maker Provides the Professional Tools You Need to Design Your Custom Logo! You'll Get Full Rights to Your Logo and You Can Use it Both Online and in Print!
