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    Ob·jec·tive
    /əbˈjektiv/

    adjective

    noun

    • 1. a thing aimed at or sought; a goal: "the system has achieved its objective"
    • 2. the objective case.
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  3. OBJECTIVE definition: 1. something that you plan to do or achieve: 2. based on real facts and not influenced by personal…. Learn more.

  4. Definition of objective noun in Oxford Advanced Learner's Dictionary. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more.

  5. adjective. being the object or goal of one's efforts or actions. not influenced by personal feelings, interpretations, or prejudice; based on facts; unbiased: an objective opinion. intent upon or dealing with things external to the mind rather than with thoughts or feelings, as a person or a book.

  6. The meaning of OBJECTIVE is expressing or dealing with facts or conditions as perceived without distortion by personal feelings, prejudices, or interpretations. How to use objective in a sentence. Synonym Discussion of Objective.

    • Types of Goals
    • How to Measure Goals
    • How to Measure Objectives
    • Examples of Goals and Objectives
    • Set Effective Goals and Objectives For Your Team This Quarter

    There isn’t a one-size-fits-all approach to communicating goals. There are many things businesses want to measure, especially from a marketing perspective, so it’s important to have several types of goals to choose from when setting the course for the year ahead.

    Measurement is a key component of any S.M.A.R.T. goal, but how exactly do you measure one? There are a few ways to determine if your actions yielded the desired outcome of your goals. Let’s take a look at them below.

    Because objectives are more specific than goals, they’re more straightforward to measure. To measure objectives, you can use one of the following concepts.

    Scenario 1: A Milestone Goal

    Goal: Open a new company HQ in Phoenix, AZ by Q4. Objective:Obtain all licensing and permit documents by Q2. In order to open a new HQ, you’ll need to do a lot of planning before Q4 to achieve the goal. Objectives will help keep you on track so that every step of the way is accounted for.

    Scenario 2: A Growth Goal

    Goal:Increase company market share by 10%. Objective: Grow customer base by 22% month-over-month for the next 12 months. We see that the goal and the objective are dependent on one another, and one way to grow market share is to acquire new customers.

    Scenario 3: A Quantitative Goal

    Goal:Reduce donut cost by 18% in the next five years. Objective:Switch to a lower-cost sugar provider in the next six months. The goal in this example is outcome-based and time-based while the objective is process-oriented. The goal and objective are closely related to one another, but the two will need to be assessed differently in order to measure success.

    Goals and objectives are often used interchangeably, but they serve different purposes in business. Using the same language to describe the direction and progress within your organization will keep everyone on the same page and working toward the same outcome. Although these two terms have specific definitions, don’t get too caught up in the semant...

  7. 1 (of a person or their judgement) not influenced by personal feelings or opinions in considering and representing facts. Contrasted with subjective: historians try to be objective and impartial. More example sentences Synonyms. 1.1 not dependent on the mind for existence; actual: a matter of objective fact. More example sentences Synonyms.

  8. adj. being the object or goal of one's efforts or actions. not influenced by personal feelings, interpretations, or prejudice; based on facts; unbiased: an objective opinion. intent upon or dealing with things external to the mind rather than with thoughts or feelings, as a person or a book. being the object of perception or thought;

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