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Jul 28, 2022 · A donation page is a web page where your supporters can directly give money to your organization. Instead of sending cheques through the mail or donating at in-person events, your donors can support your organization with the click of a button! A quality donation page: Makes donating quick and easy. Is safer than collecting mail donations.
- Make your donate button pop ✨ A donate button isn’t only a tool for collecting payments online. It’s a call to action—a simple yet powerful way for your supporters to immediately become part of the change you’re making in the world.
- Embed a beautiful donation form 💰 When supporters click on your donate button, it should take them directly to a straightforward donation form.
- Show your impact 🚀 The most successful donation pages paint a crystal clear picture for donors of what impact their contribution will have. Your donation landing page should include specific information about how donations will be put to use—with words, images, and even video.
- Accept everything 💸 Offering multiple secure payment methods on your donation pages ensures that everyone can contribute in the way that’s most convenient for them.
- Leverage the right donation page software. Your donation page must encompass several characteristics to bring in necessary donations: It needs to be simplistic to make the giving experience seamless, but also offer a variety of options so that donors can customize their gifts.
- Feature your donation page on your website. Your nonprofit’s website is the headquarters for your digital presence. While prospective supporters may first discover your nonprofit through your social media presence or a fundraising flyer, they’ll most likely end up on your website in hopes of learning more about your mission, fundraisers, volunteer opportunities, and more.
- Integrate your donation page with your fundraising software. By pairing your donation page with your nonprofit’s fundraising software, you’ll be able to track important donation data, including
- Leverage A/B testing to find the most effective design. Donation page performance is key to ensuring visitors go through with making a gift. A/B testing helps you identify the best design by comparing two versions of your page.
- Jacob Spencer
- Invest in dedicated donation page software. Dedicated fundraising software will streamline the donation page creation process. With an effective donation page platform, you'll have access to the following tools and features for optimal online giving
- Embed your donation page into your nonprofit website. Your donors should never have to leave your website when they want to contribute to your cause.
- Collect donor data from your donation page. Maximizing your donation page involves collecting insightful donor data. Data-driven fundraising allows you to determine improvement opportunities to grow your impact online in ways far beyond your original goals.
- Use A/B testing to design your donation page. A/B testing is a user experience research strategy that involves showing two variations of a web page to different sets of website visitors.
1. Connect Your Donation Page To Your Website. First thing’s first: link your donation page to your website. After all, it’s often the first place people go to learn about your cause. You need to be sure you’re capturing donations the minute a donor starts to consider it.
A secure donation page reassures donors and increases trust in your nonprofit, improving supporters’ overall impression of your organization. If your donation page looks less than stellar, don’t stress! The next section explores tactical, low-lift tips to optimize your giving form and increase conversions.
A donation page is an online form on a nonprofit’s website that supporters can use to contribute funds to the organization’s mission. Donation pages provide a convenient way to contribute that does not require travel, envelopes, or stamps.
