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By Marketing Week Reporters. Source: ITV. Having invested £165m in the launch of streaming service ITVX, ITV had some ambitious targets to hit on route to doubling its monthly active users and streaming hours by 2026. Achieving these goals required a deeper level of audience insight.
Dec 8, 2022 · For the campaign ITV’s Marketing team have identified a target audience ‘Mainstreamers’ – a sizeable audience segment increasingly watching more and more of their TV content via streaming services, and who are primarily interested in big, high quality, mainstream content, which ITV has always excelled at.
ITVX is also attracting light viewers, our target audience, with viewing in that specific demo up 93% across the first six months in 2023. ITVX viewers stay for longer, with streaming hours up 33% to 737 million hours and a 22% increase in dwell time in the same period.
Sep 11, 2023 · The new service is also attracting light viewers, our target audience, with viewing in that specific demo up 93% across the first six months in 2023.
Dec 7, 2022 · December 7, 2022 | 8 min read. ITV is about to embark on its biggest marketing campaign to date with a £45m push of its shiny new streamer ITVX, its chief marketing officer explains. ITVX lands...
Oct 12, 2023 · This is the first step in ITV's roll out of addressable targeting in live linear viewing. It complements the over 12 billion addressable ad opportunities already delivered by ITVX, extending...
Dec 6, 2022 · Home. Business News. ITVX Launch: How the Ad-Supported Service Will Change the U.K. TV Giant’s Streaming Business. The company is targeting growth in users, engagement and digital revenue, but some...
