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Apr 19, 2017 · Logotype. The logotype, also known as a "word mark", is a brand name styled as a logo. The advantage of this is obvious - it immediately associates a business name with the visual identity and does not leave much room for brand confusion. This makes it a great starting point for new businesses. It might, however, leave less creative scope for a ...
Jan 24, 2024 · A logotype is a logo design made up only of words and letters. These words either spell out the entire company name (Facebook, Google, Dell) or take the form of letters and showcase the brand initials or acronyms (HBO or BBC). Logotypes are also called type-based logos or typographic logos and are divided into three subcategories below ...
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A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a ...
Apr 1, 2024 · A wordmark or logotype is a logo made entirely of text, typically the brand or company's name. The focus is on the typography, using font style, colour and spacing to create a distinct and memorable brand identity. This type of logo is commonly used by companies that prioritise the brand name as the primary visual identifier.
A logotype (also called wordmark) is a logo that uses only the brand’s name. A logotype is a great option for brands that are looking for name recognition. Logotypes provide more space for information about a company, and can often allow room for a slogan. Related Terms: Brand, Branding, Logo, Logomark, Typeface. A logotype (also called ...
Nov 4, 2021 · Key differences explained 🎯. But logos can also be simple names or initials. We call those text logotypes. Then, any logo with pictures or symbols is a logomark. Any text-based logo, whether it is full words or initials, is called a logotype. In contrast, logos that rely on pictures are known as logomarks.
Feb 16, 2024 · A logotype, often abbreviated as “logo,” is a unique typographic treatment or stylized arrangement of letters, words, or a brand name designed to represent a brand, company, product, or organization. Unlike a logomark, which consists solely of a visual symbol or graphic element, a logotype relies on typography to create a distinctive and ...
