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Why did Allen Lane start the Penguin Publishing House?
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Sir Allen Lane’s first Penguin books were colour-coded: orange for fiction, blue for biography and green for crime. The first batch he published included books by Ernest Hemingway and Agatha Christie. The Penguincubator. Within 10 months of launching Penguin Books in 1935, 1 million books were published.
Mar 30, 2010 · March 30, 2010. Using his own capital, Allen Lane started the Penguin publishing house. His plan was to sell quality books for the price of a pack of cigarettes. Central Press / Getty Images....
Allen Lane. In 1967 Penguin’s founder started a hardback imprint under his own name, Allen Lane. Allen Lane is now the leading publisher in the UK of bestselling serious non-fiction, setting the agenda in subjects including history, science, politics, economics, philosophy, psychology, language and current affairs.
Launched on 30 July 1935, as a subsidiary of The Bodley Head, Penguin’s aim was simple: to publish good-looking, inexpensive quality paperback titles for a mass-market audience.
Apr 26, 2024 · Historian Richard Hornsey writes that Penguin publisher Allen Lane had an avowedly “leftist vision of social-democratic progress.” Lane aimed for a democratizing public sphere with an “engaged public readership,” though one perhaps not as left-left as the contemporary Left Book Club (1936–1948).
Mar 28, 2006 · With the eventual demise of the family business, Lane quickly founded Penguin Books, a company that was said to be the "publishing phenomenon of the decade, if not the century." Lane was ruthless, shrewd and came to know his business, seemingly better than any predecessor or peer.
- Jeremy Lewis
Jan 1, 2005 · The founding of Penguin Books in 1935 revolutionized the publishing industry with the idea that great writing ought to be made available for the price of a pack of cigarettes.
