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Jun 2, 2009 · Durant started the Chevrolet Motor Company in late 1911 and by late 1915, used it to buy GM. He took control, again, losing it during another severe recession in 1920.
- Why Did General Motors Buy Chevrolet?
- Eventually, General Motors Took A Backseat to Wall Street
- Chevrolet Managed to Make It Through with New Leadership
William Crapo Durant (sometimes called Billy Durant) founded General Motors (GM) back in the early 1900s when he took control of what was Buick Motor Company at the time. According to the History Channel and Automotive News, Durant took Buick and turned it into GM on September 16, 1908. Two years later, General Motors was pumping out Oldsmobile, Ca...
General Motors’ stock prices were very high then, but people knew Chevrolet was on the way up. Durant’s five-to-one offer was irresistible, and he retook control of GM in May 1918. As all good stories go, that wasn’t the end of that situation. GM prospered and grew under his leadership for a while. It seemed Durant had taken an interest in the stoc...
The Chevrolet brand did alright while Durant was leading the way. It produced popular cars buyers seemed to want, but sales never recovered after he left. In 1919, Chevrolet was second in sales and only behind Ford. By 1921, Chevrolet had lost $8.7 million and had 150,000 units of its popular Chevrolet Series 490 left unsold. It seemed the brand wa...
Volume. 24. Issue. 5. On March 18, 1947, at 2:15 A.M. , William Crapo Durant, founder of General Motors and Chevrolet and the “leading bull” in the great stock-market boom and crash of the late 1920’s, died at his New York City apartment with his wife and nurse in attendance.
Dec 3, 2021 · Finally, in May 1918, he bought out the other General Motors stockholders and secured control of the company once again, bringing Chevy with him. However, Durant’s time at General Motors would again be cut short, this time with his departure from the company in 1920.
Jan 11, 2015 · The acquisition spree saddled the company with debt it couldn’t repay (sound familiar?), and in 1912, GM’s bankers gave Durant the boot. He was eventually replaced by Alfred Sloan, a stiff,...
Dec 16, 2008 · Dec 16, 2008. William C. Durant. Because of a national economic crisis and flamboyant leadership, General Motors was placed at risk in 1920. But its recovery became legendary. When the First World War ended in November of 1918, millions of Americans who had been drafted into military service were quickly returned home.
Jan 8, 2018 · By 1910, Durant had lost control of General Motors to a bankers trust. In 1912, Durant started Chevrolet, secretly bought back controlling shares of General Motors and reorganized in...