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Carolyn Davidson is an American graphic designer best known for designing the Nike Swoosh logo. Early and current life. Little is known about Davidson, who retired in 2000 and has not been found on public social media sites. She was last reported as spending her time quietly out of the spotlight, working on her personal interests after her fame ...
- American
- (retired in 2000)
- Graphic designer
- Portland State University
Aug 21, 2017 · One of those women is Carolyn Davidson, the woman who designed the iconic Nike Swoosh back when she was still a student at Portland State University. Long before former Design Indaba Conference speaker Dan Wieden coined “Just Do It” for the brand, Davidson was approached by Nike’s co-founder Phil Knight to come up with an identity for the ...
- The Nike Logo Origin – How Did The Nike Swoosh Come to be?
- Who Is Carolyn Davidson?
- Why Was She only Paid $35 For Her Work?
- Small job, Big Payoff
- What About The Swoosh?
- What Happened to Carolyn Davidson?
- Ideas For What You Can Do with The Nike Swoosh Logo
- You Know The Nike Brand…Now Get Designing with This Iconic Logo
SaveSource: Nike In 1971, Carolyn Davidson was a graphic design student at Portland State University. In 1969, she met Phil Knight, then-assistant professor at PSU who would go on to found Blue Ribbon Sports, and, in turn, Nike. Knight knew Davidson was in search of extra funds to take oil painting classes, so he asked Davidson to help him out on s...
At the time she designed the Nike Swoosh, Davidson was a graphic design student looking for extra money. When she produced the Swoosh, Knight accepted the design and Davidson continued to design for Nike until 1975. Once she graduated from school, Davidson decided to be a work from home as a freelance designer, which she continued to do for about 3...
Davidson maintains that she doesn’t know how long she worked on the Nike Swoosh, but that she only charged Knight for 17.5 hours of work–which ended up in a $35 paycheck. While she didn’t profit immediately from her work on the Swoosh, the designer was eventually celebrated by the company when they threw a party in her honor. She was also given a g...
When Carolyn Davidson designed Nike’s logo, she was initially only paid $35 for her design work. But that early success made her a favorite of Knight’s leading to her landing a job for four more years, along with much more freelance work and, eventually, $1 million. Davidson’s work is a good example of how every connection in the design world can b...
You absolutely don’t need us to tell you how iconic Nike’s swoosh logo has become. You’ve seen it. You know. But what makes this logo stand out when compared to so many other sports brands is that it literally stands alone. In 1995, Nike decided that its famous logo didn’t need to carry the company’s name anymore. It was going to go symbol-only. Th...
As we’ve already mentioned, Davidson ended up working – in a freelance capacity – with Nike for several years after creating the swoosh. Eventually, the company grew large enough that it could no longer sustain its marketing through the efforts of one person, resulting in Davidson handing over the reins of Nike’s creative aspects to an advertising ...
So, why have we spent so long talking to you about the Nike logo history and the story behind what must be the most famous checkmark in the world? The answer is simple: That iconic “swoosh” – which you see on everything from Nike shoes to the sportswear athletes wear on the field or court – could serve as your inspiration to create something new. B...
The Nike logo is one of the most famous logos in the world. Some might even argue that it’s themost famous. After all, there aren’t many brands that can be recognized by a logo alone, with not even a scrap of text to tell you what that logo represents. All that’s left is for you to get inspired. Whether that’s by the story of Carolyn Davidson and h...
Jun 30, 2023 · Nike paid designer Carolyn Davidson $35 for its “swoosh” logo, but she was also given a gold ring and shares in the company years later. This article was produced by the Reuters Fact Check...
Carolyn Davidson . Although we hear about Carolyn Davidson’s time when she created the Nike swoosh logo, we don’t often hear her story before or after designing it. Davidson received a bachelor’s in graphic design in 1971 after switching from journalism to a graphic design major.
Jun 17, 2016 · In honor of the 45th anniversary of one of the most iconic logos in sports and business, Darren Rovell sat down with the woman who designed it, Carolyn Davidson. Here is the story of the swoosh, in her words. I was a design student at Portland State and a friend and I were in a drawing class together.
Loosely briefed by the brand’s co-founder Phil Knight, the task fell into the hands of Portland State University graphic design student Carolyn Davidson. With a short turnaround time in order to meet production deadlines, feedback was fast, direct, and not entirely enthusiastic.
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