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  1. Dictionary
    Puff·er·y
    /ˈpəfərē/

    noun

    • 1. exaggerated or false praise: North American "his puffery actually was not far from the truth"
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  3. Add to word list. the act of praising someone or something too much in a way that is not sincere: It's usually easy to tell the difference between sales puffery and fact. His book avoids academic puffery and offers real insight. Fewer examples. Advertisers use a great deal of puffery.

  4. Puffery definition: . See examples of PUFFERY used in a sentence.

  5. Puffery definition: Exaggerated praise, especially when used in publicity.

  6. puffery in American English. (ˈpʌfəri) noun Word forms: plural -eries. 1. undue or exaggerated praise. 2. publicity, acclaim, etc., that is full of undue or exaggerated praise. Most material © 2005, 1997, 1991 by Penguin Random House LLC. Modified entries © 2019 by Penguin Random House LLC and HarperCollins Publishers Ltd.

  7. Legal dictionaries (as standard dictionaries rarely include it) define puffery as a “representation, statement or conduct that clearly over exaggerates the attributes or characteristics of some product or service.” Consumers are not intended to construe the statement as an offer or rely upon it.

  8. Jul 5, 2018 · Puffery is a term to describe obviously exaggerated marketing communications. It is a legal concept that suggests that customers can reasonably expect salespeople and marketing materials such as advertising to include exaggerations that aren't meant to be taken literally.

  9. Apr 27, 2024 · puffery (countable and uncountable, plural pufferies) An act of puffing. Excessive or false public praise. Superficial or insubstantial material; fluff.

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