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Publicly held Canadian brand
- Roots Corporation (doing business as Roots) is a publicly held Canadian brand that sells apparel, leather bags, small leather goods, footwear, athletic wear, and home furnishings.
en.wikipedia.org › wiki › Roots_Canada
- Market Watch
Roots 2Q Loss Narrows, Sales Edge Lower
The Canadian outdoor lifestyle brand posted a loss of 5.2 million Canadian dollars ($3.8 million), or C$0.13 a share for the three months en...
18 hours ago
- Verdict Food Service via Yahoo
Jimmy The Greek opens first dine-in restaurant in Ontario, Canada
Canadian quick-service restaurant chain Jimmy The Greek has announced the opening of its first dine-...
15 hours ago
Roots Corporation (doing business as Roots) is a publicly held Canadian brand that sells apparel, leather bags, small leather goods, footwear, athletic wear, and home furnishings. The company was founded in 1973 in Toronto, Ontario, by Michael Budman and Don Green.
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We're Roots, Nice to Meet You. Founded in Toronto, Canada in 1973, and inspired by the nearby wilderness of Algonquin Provincial Park, we inspire the world to experience everyday adventures with comfort and style.
Aug 20, 2023 · Roots was founded 50 years ago by Michael Budman and Don Green, two city kids from Detroit, who met at summer camp in Algonquin Park, Ontario, where they first fell in love with the ideals and beauty of Canada.
- Founders
- “Negative Heel” Shoes
- Trademark Overlap with New Jersey Roots
- Celebrity Marketing
- Olympic Outfits
- Clothing Made in Canada
- Target Partnership
- Sale to Searchlight Capital Partners and IPO
- International Expansion and The China Market
- Branding
Michael Budman and Don Green are originally from Detroit, Michigan. They first met in 1962, when they were attending Camp Tamakwa in Ontario’s Algonquin Park. Following their graduation from Michigan State University, Budman moved to Canada in 1969 and Green followed a few years later in 1972. Inspired by their early years at Algonquin Park, Budman...
With the rise of practical fashion in the early 1970s, Michael Budman and Don Green saw an opportunity in a comfort-over-style shoe known as the “negative heel.” The original design was created by Anne Kalsø, a Danish yoga instructor and founder of Earth Brands shoes (see Footwear Industry). The product aimed to improve posture while reducing back ...
Recognizing the volatility of a trend-driven business, the Roots team sought stability with new ventures that would secure steady sales and valuable publicity. While trying to break into the American market, the retail firm faced a trademark infringement suit from a New Jersey retailcompany with the same name in 1979. District records show that the...
One of Roots’s most effective strategies was using celebrity power to market its products. Brand strategist Bruce Philp once handled advertising for Roots, and discovered in a brand revamp in 1996 that shoppers associated the company’s products with “quality” and “summer camp.” Fans of Roots apparel felt it was a “great leveller,” as anyone from ba...
In 1998, during the Nagano Olympic Winter Games, Roots outfitted Canadian athletes with its “poorboy cap” design. The hat became so popular that it was seen on celebrities worldwide, including Prince William, Céline Dionand Spike Lee. The style’s success sparked a long-standing relationship between the brand and the games. Following the 1998 Games,...
Despite most retail companies looking to reduce overhead and have all their products made overseas, the Roots founders took a different approach that combined the cost-efficient strategy of manufacturing in other countries while at the same time running a “made in Canada” operation. Given the brand’s connection with Canada it was important to the f...
Ahead of US retailer Target’s move into Canada, Roots was selected as one of its Canadian partners with the goal of providing limited collections in the newly opened 124 stores. The partnership between Target and Roots had been a year and a half in the making and gave both retailers an opportunity to tap into a new market. For Target, it would help...
After 40 years of running the company, founders Michael Budman and Don Green decided it was time to think about succession, as they didn’t have plans to pass the business over to their children. In October 2015, Roots announced it would sell a majority stake to private equity firm Searchlight Capital Partners — a company with offices in Toronto, Lo...
Since its sale to Searchlight Capital Partners, Roots’s strategy has been ardently focused on international expansion. When the company became public in 2017, it had more stores in Asia than it did in North America: 116 in Canada, 4 in the United States and 136 in Asia. Taiwan is its most established overseas market as it has opened 109 stores over...
From the beginning, Roots established itself as a local company with strong ties to Canada. The country’s great outdoors, culture, sports and diversity were considered sources of inspiration for its products. From the beaver featured on its logo to its birthplace in Toronto, Roots built its brand on the foundation of its Canadian heritage and dedic...
Canadian Craftsmanship. Proudly handcrafted in Canada since 1973, the Roots Genuine Leather collection showcases our dedication to quality and craftsmanship. Using traditional techniques and machinery, we rely on the skilled hands of our expert craftsmen and craftswomen.
Aug 14, 2023 · But in the 50 years since the duo started Roots, it has established itself as a game-changing Canadian heritage brand worn by shoppers of all ages, celebrities and athletes. Cofounders...
Jan 4, 2017 · Roots Canada, commonly referred to as ‘Roots’, is Canada‘s iconic casual and athletic apparel brand selling everything from men’s, women’s and baby’s clothing to leather goods, yoga wear, accessories and even home furnishings.
