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- NBCUniversal One Platform™ powers the TV of Today. Our proprietary ad tech stack, One Platform, is the first video platform to combine the power of professionally produced, culture-defining content with the benefits of “big tech”: first-party data, precision targeting, automated buying, and outcome-based measurement.
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Our proprietary ad tech stack, One Platform, is the first video platform to combine the power of professionally produced, culture-defining content with the benefits of “big tech”: first-party data, precision targeting, automated buying, and outcome-based measurement.
One Platform is NBCU’s audience-first approach to modern media and our proprietary technology stack, designed to remove the complexity of traditional media buying to help you reach your preferred audiences at scale across linear and digital.
Mar 20, 2024 · NBCUniversal is unveiling One Platform Total Measurement, a new framework constructed with partners in mind that supports the company’s cross-platform planning and activation technology, One Platform Total Audience by bringing viewership insights and outcome-based metrics together.
Jan 8, 2024 · NBCUniversal on Monday used CES to unveil the latest update to its One Platform ad platform, called One Platform Total Audience. And yes, it has AI. Mark Marshall, NBCUniversal’s advertising...
- Alex Weprin
Jan 31, 2023 · One Platform was launched on what NBCU refers to as four pillars: data and identify, activation and automation, ad innovation and measurement.
Jun 20, 2023 · NBCUniversal is to expand its One Platform advertising, technology, data and measurement system further into global markets through an alliance with international broadcast and tech partners.
