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- Although GI Joes are remembered as a vintage boys' toy, don't discount the countless girls who enjoyed suiting up them up and fighting imaginary villains. By the 1980s, there were a number of female characters in the GI Joe lineup that were created to draw in a new demographic. One of these was the Cobra operative Baroness.
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The conventional marketing wisdom of the early 1960s was that boys would not play with dolls and parents would not buy their sons dolls, which have been traditionally a girl's toy; thus the word "doll" was never used by Hasbro or anyone involved in the development or marketing of G.I. Joe. "Action figure" was the only acceptable term, and has ...
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Mar 29, 2023 · Although GI Joes are remembered as a vintage boys' toy, don't discount the countless girls who enjoyed suiting up them up and fighting imaginary villains. By the 1980s, there were a number of female characters in the GI Joe lineup that were created to draw in a new demographic.
Hasbro decided to bring back GI Joe in 1982, but made the bold decision to change the scale of the figures from the classic 12 inch to a much more cost friendly 3.75 inch (thanks to the success of another little toy line called Star Wars).
In 1964, Hasbro first released the original GI Joe toy line to capture the male toy market and try to duplicate the massive success of Mattel’s female driven Barbie toy line. Hasbro launched GI Joe to the world and it was a massive success, to say the least.
Feb 23, 2024 · First tour of duty. The ultimate warrior was created to combat the fiercest enemy: Barbie. Since her introduction in 1959, Mattel’s fashion doll reigned supreme over the toy aisle. But dolls were...
Apr 9, 2019 · In the early 1960s, there were no male toy figures popular with boys. Barbie’s plus-one, Ken, was popular mostly with girls, and Ken was really all hair gel and no muscle.
Apr 30, 2010 · G.I. Joe owes its existence to Barbie. That's right - in 1963, toy creator Stan Weston thought that since Barbie was so popular, he could come up with a similar toy for boys: a line of Barbie-sized dolls with military theme to be marketed for boys. He brought the concept to toy manufactur...
