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1. • • Today, naming rights and sponsorship deals are booming. More than 80 out of the approximately 120 teams in the NFL, NHL, NBA and MLB have their home stadia or arenas named after corporate sponsors, 1 college and universities have begun seeking out corporate sponsors for their stadiums (for example, the KFC Yum!
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     Best Practices for Negotiating Naming Rights and Sponsorship ...

2. www.sportsbusinessjournal.com › Journal › IssuesNaming-rights deals thrive - Sports Business Journal

   www.sportsbusinessjournal.com › Journal › Issues

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   Aug 2, 2021 · Emerging categories helped the venue naming-rights market thrive over the past 19 months despite a lack of events and fans in attendance, as more than $1.2 billion in new or extended deals were signed at 79 stadiums and arenas in the United States and Canada, according to Sports Business Journal research.

   • Author: David Broughton

3. People also ask

   Are naming rights and sponsorship deals booming?

   • Today, naming rights and sponsorship deals are booming. More than 80 out of the approximately 120 teams in the NFL, NHL, NBA and MLB have their home stadia or arenas named after corporate sponsors, 1 college and universities have begun seeking out corporate sponsors for their stadiums (for example, the KFC Yum!

   Best Practices for Negotiating Naming Rights and Sponsorship Deals

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   Should you negotiate naming rights and sponsorship deals?

   • In contemplating and negotiating naming rights and sponsorship deals it is always prudent to proceed with a certain amount of caution, and with the benefit of good advice as well as lessons learned from recent history.

   Best Practices for Negotiating Naming Rights and Sponsorship Deals

   www.herrick.com/publications/best-practices-for-negotiating-naming-rights-and-sponsorship-deals/

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   Do naming rights drive sponsorship awareness?

   • Naming rights have been seen to drive sponsor awareness, and in many cases convert that awareness to impact. In a global study we completed in 2022, consumers were asked which assets are most likely to positively impact them and title sponsorship and naming rights are among the top five assets.

   Naming Rights: Is the pay-off worth the investment?

   www.sponsorpulse.com/insights/naming-rights-is-the-pay-off-worth-the-investment

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   Are naming rights feasible for a growing brand?

   • “This shows that naming rights is feasible for a growing brand, given the right situation.” Bolero said recent evolutions in technology have helped the industry develop a better understanding of the performance of such sponsorships in terms of impact and efficiency.

   Naming-rights deals thrive - Sports Business Journal

   www.sportsbusinessjournal.com/Journal/Issues/2021/08/02/Portfolio/Sports-marketing.aspx

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4. www.herrick.com › publications › best-practices-forBest Practices for Negotiating Naming Rights and Sponsorship ...

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   Today, naming rights and sponsorship deals are booming. More than 80 out of the approximately 120 teams in the NFL, NHL, NBA and MLB have their home stadia or arenas named after corporate sponsors, 1 college and universities have begun seeking out corporate sponsors for their stadiums (for example, the KFC Yum!

5. www.nielsen.com › insights › 2022Sports sponsorships are raising more than just brand ...

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   Combined, sports activations are doing more than boosting brand awareness—they’re leading to higher conversion rates. The higher conversion rates reflect: Increased brand sponsorships following the global ad pullback in 2020. A high level of trust among fans with respect to sponsorships.

   • Author: William Quinn

6. www.sportico.com › business › sponsorshipBrands Spend Big on Naming Rights. Is It Worth It? - Sportico.com

   www.sportico.com › business › sponsorship

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   Dec 1, 2022 · Obviously, brands believe these are good deals or they wouldn’t enter into them, but how do consumers feel about it? Turns out the answer is “not so much,” according to a recent survey designed to uncover the impact of sports sponsorship on consumer perspectives.

   • Author: Francis Dumais

7. www.sportsbookreview.com › news › nfl-sponsorshipsNFL Naming Rights Sponsorships: Which Teams Earn the Most Money?

   www.sportsbookreview.com › news › nfl-sponsorships

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   Dec 1, 2023 · NFL stadium naming rights sponsorships have increased by a whopping 81% over the past 10 years. Financial services (700%), insurance (100%) and auto industry sponsorships (50%) have seen the...

8. www.sponsorpulse.com › insights › naming-rights-isNaming Rights: Is the pay-off worth the investment?

   www.sponsorpulse.com › insights › naming-rights-is

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   May 1, 2023 · Find out why brands continue to invest in naming rights, and how the asset ranks in it's liklihood to positivley impact consumers compared to other sponsorship assets.

9. strivesponsorship.com › wp-content › uploadsSponsorship Market Overview

   strivesponsorship.com › wp-content › uploads

   coming years as rights holders have realised that they need to leverage sponsorship to engage with their audiences, drive brand building, and enhance customer loyalty. We are currently seeing a variety of emerging themes that will significantly shape sponsorship in the short and long term.