Search results
- Today, naming rights and sponsorship deals are booming. More than 80 out of the approximately 120 teams in the NFL, NHL, NBA and MLB have their home stadia or arenas named after corporate sponsors, 1 college and universities have begun seeking out corporate sponsors for their stadiums (for example, the KFC Yum!
www.herrick.com › publications › best-practices-for-negotiating-naming-rights-and-sponsorship-dealsBest Practices for Negotiating Naming Rights and Sponsorship ...
Aug 2, 2021 · Emerging categories helped the venue naming-rights market thrive over the past 19 months despite a lack of events and fans in attendance, as more than $1.2 billion in new or extended deals were signed at 79 stadiums and arenas in the United States and Canada, according to Sports Business Journal research.
- David Broughton
People also ask
Are naming rights and sponsorship deals booming?
Should you negotiate naming rights and sponsorship deals?
Do naming rights drive sponsorship awareness?
Are naming rights feasible for a growing brand?
Today, naming rights and sponsorship deals are booming. More than 80 out of the approximately 120 teams in the NFL, NHL, NBA and MLB have their home stadia or arenas named after corporate sponsors, 1 college and universities have begun seeking out corporate sponsors for their stadiums (for example, the KFC Yum!
Combined, sports activations are doing more than boosting brand awareness—they’re leading to higher conversion rates. The higher conversion rates reflect: Increased brand sponsorships following the global ad pullback in 2020. A high level of trust among fans with respect to sponsorships.
- William Quinn
Dec 1, 2022 · Obviously, brands believe these are good deals or they wouldn’t enter into them, but how do consumers feel about it? Turns out the answer is “not so much,” according to a recent survey designed to uncover the impact of sports sponsorship on consumer perspectives.
- Francis Dumais
Dec 1, 2023 · NFL stadium naming rights sponsorships have increased by a whopping 81% over the past 10 years. Financial services (700%), insurance (100%) and auto industry sponsorships (50%) have seen the...
May 1, 2023 · Find out why brands continue to invest in naming rights, and how the asset ranks in it's liklihood to positivley impact consumers compared to other sponsorship assets.
coming years as rights holders have realised that they need to leverage sponsorship to engage with their audiences, drive brand building, and enhance customer loyalty. We are currently seeing a variety of emerging themes that will significantly shape sponsorship in the short and long term.