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- In any event, for any large sports venue, effective trademark lawyers can typically secure both Class 41 and 43 registrations for a brand owner's named sports venue, especially because of the ancillary services at these venues, like food and beverage concessions and musical concerts.
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Dec 8, 2021 · Joel Feldman of Greenberg Traurig LLP explains the complexities relating to a stadium or arena naming rights agreement as well as the opportunities for trademark and brand management...
- Joel Feldman
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Dec 11, 2023 · In North America, over 90% of sports teams in the top five professional leagues have signed a naming rights agreement: a very popular “marriage of values” for commercial purposes. In this article, Lavery lawyers answer questions fundamental to understanding the stakes involved in this practice.
A stadium owner should follow a strategic approach when selecting and considering brand partners for naming rights deals. Here are a few key elements that a stadium owner could consider when developing a strategy:
May 1, 2018 · II. Stadium Naming Rights in General. A. A Brief History & Explanation . A stadium naming rights deal is “‘a transaction in which money or consideration changes hands in order to secure the right to name a sports facility.’”
In negotiating naming rights and sponsorship agreements, attention should be given not only to unfavorable contingencies, but also to issues that arise from the evolving and ever expanding nature of naming rights and sponsorship deals.
With naming rights representations with an aggregate value of over $5.25 billion and significant experience on both the sports and entertainment property and the sponsor side, we are among the most active law firms in the world in advising with respect to naming rights transactions.
