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- Yes, he did that. Actor Jaleel White, famous for his cultural touchstone role as Steve Urkel in Family Matters, is entering the cannabis industry. Through a partnership with 710 Labs, White’s new cannabis line called ItsPurpl features variants of the popular cannabis strain Purple Urkle. It is set to launch on April 20, 2021.
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Apr 12, 2021 · Actor Jaleel White, famous for his cultural touchstone role as Steve Urkel in Family Matters, is entering the cannabis industry. Through a partnership with 710 Labs, White’s new cannabis line...
- Lindsey Bartlett
Apr 14, 2021 · Yes, Jaleel White — better known as Steve Urkel — did that. Nostalgic potheads are sure to geek-out over the former “Family Matters” actor’s collaboration with cannabis brand 710 Labs to...
- Hannah Sparks
- 52 sec
May 8, 2021 · Jaleel White, best known for playing the popular character Steve Urkel in the 1990s sitcom “Family Matters,” is among those leading the charge. He developed and recently started a cannabis line...
- Pierre-Antoine Louis
- Show-Stealing Actor Inspires A Purple
- Two Stars Collide
- Its Purpl Is Ready For Its Close-Up
Dispensaries weren’t even around when the Family Mattersactor made his debut and memorialized himself in ‘90s pop culture. But the Purple strains of cannabis were on the rise then, and White’s endearingly uncoordinated character inspired the name for a purple strain known to zap body pain, and maybe a little hand-eye coordination, too: Purple Urkle...
The stars aligned two years ago, when White ended up sitting next to first-class hashmaker Brad Melshenker, CEO of 710 Labs, during a plane flight. Melshenker liked White’s shoes. Kevin Costner was there. Then it happened again! Two random flights together. White and Melshenker went from single-serving friends to something more. They smoked weed an...
Its PurpL’s graffiti-esque logo evokes cone joints and smoke tendrils, in addition to a slightly tripped-out version of White’s adolescent mug. There also may or may not be waffle irons. The brand’s Instagram is currently sprinkled with intriguing morsels, like purple sushi or ice cream bonbons, with the hope that Purp lovers will be able to apprec...
Apr 13, 2021 · Actor Jaleel White, best known for his role as Steve Urkel in Family Matters, has launched a new cannabis line called ItsPurpl. White entered the marajuana game through a partnership with 710...
Yes, he did that: Jaleel White, famous for his role as Steve Urkel in Family Matters, has entered the cannabis industry. ItsPurpl After years of searching for the best Purple Urkle strain,...
Apr 13, 2021 · In addition to a classic Purple Urkle strain, White said there is a strain called Stefan, which is Purple Urkle x The White. “I feel a little bit like Willy Wonka, the flavor came out...
