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The font has also been used on the cornerstone of the One World Trade Center in New York. It is also the current font used in MPA title cards for film trailers in the U.S. Developed for professional use, Gotham is an extremely large family, featuring four widths, eight weights, and separate designs for screen display and a rounded version.
Apr 26, 2019 · The simplest answers are the technical ones. Gotham is a geometric sans serif — sans serif meaning it lacks the little feet in the corners of letters you’d see in a typeface like Times New Roman, and geometric alluding to the influence of basic shapes in its design. It has a high x-height, meaning that lowercase letters like x and e are ...
- Rachel Hawley
The roots of Gotham. These excerpts of early twentieth century posters, signs, pamphlets, and maps were the work of different hands, all created in different media and at different sizes, yet they seem to orbit a single, shared idea of what letters should look like. Collection of the author. The strange thing was that they didn’t have a name.
Aug 8, 2020 · Inspired by mid-20th century signage found in New York. GQ commissioned Tobias Frere-Jones to design a masculine font. The Gotham font family has been used in many rebranding efforts like Cartoon Network, Twitter, Tom Ford, and Chanel. Featuring a tall x-height and wide apertures, the Gotham font is highly legible.
Oct 25, 2020 · Holy Hoefler! Typeface designer Tobias Frere-Jones, a partner with Hoefler & Co at the time, chose Gotham as the name for the sans serif font he created in 2000. It was GQ who had actually commissioned this new font. The magazine was looking for a linear typeface with a geometric structure. Something ’masculine, new and fresh’ was the order ...
Apr 5, 2021 · 042: Gotham: An Incomplete History of Type. Owned By: Hoefler&Co. Claim to Fame: The typeface that unified Barack Obama’s presidential campaign. The typeface has been described as “contemporary yet distinctly familiar”. It was inspired by architectural signage from the mid-20th Century and it was the face of Obama’s highly successful ...
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May 3, 2022 · St. John’s United is one of Montana’s most trusted providers of senior living and healthcare. They needed a font that didn’t beat around the bush, something that embodied their mission to provide high-quality care backed by trained nurses and state-of-the-art facilities. Gotham fit the bill. Its clear, no-frills style exudes stability and ...
