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      • Although red and brown nail polishes were dominant at the time, Jeff Pink wanted to achieve a natural and clean nail look. For that, he used beige, pink and pink shades for most of the nail plate, and he chose white for the tip of the nail. He called his invention the Natural look.
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  1. orlybeauty.com › pages › our-storyOur Story – ORLY

    In 1975, Jeff Pink created a natural nail look to help screen actresses speed up the time between wardrobe changes. Simple, classic and feminine, this time-saving manicure accentuated the nails without ever upstaging the outfit.

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  3. Sep 16, 2013 · Pink founded Orly in 1975 [named after his wife] and his mission was to create natural nail care. The first thing Pink set about doing was developing a nail strengthener. In the same year Pink launched Romeo, a nail strengthener that could be applied like nail polish.

  4. Well, it all began when Jeff Pink noticed that Hollywood actresses needed a simple yet elegant nail style to complement their ever-changing costumes on set. Traditional nail colors just weren’t cutting it.

  5. Apr 10, 2020 · Seeing a smart business opportunity, Pink began selling a flesh-colored polish and opaque white lacquer together, calling the set the Natural Look Nail Kit. He then took the look to Paris, where it was used on models for a fashion show.

    • How did Jeff Pink make a natural nail look?1
    • How did Jeff Pink make a natural nail look?2
    • How did Jeff Pink make a natural nail look?3
    • How did Jeff Pink make a natural nail look?4
    • How did Jeff Pink make a natural nail look?5
  6. Feb 19, 2009 · Orly founder Jeff Pink, is credited with branding the name in America when he used the term on one of his manicure kits in the late ’70s, while others attribute the phrase to Max Factor, the father of modern cosmetics, saying he invented the look back in the 1930s for the fashionistas of Paris.

  7. May 15, 2015 · I called it the Natural Look Nail Kit. Then I went to Paris and used it on models at a fashion show. When I came back, I started calling it the French manicure. After Cher and Barbra...

  8. Mar 24, 2018 · The result was a very polished looking natural nail. The studios loved it and I called it the Natural Nail Look. I then introduced the Natural Nail Look to the runway shows in Paris.

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