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  1. May 6, 2023 · Kim Soo Hyun. Being the highest-paid South Korean actor, Kim Soo Hyun is hailed as the "King of Commercials" for scoring lucrative advertising deals. In addition, the "It's Okay to Not Be Okay" star lands as the Korean actor with the most endorsements in a single year.

  2. Aug 26, 2021 · Crowned the highest paid Korean actor of 2020, Kim Soo Hyuns name on this list comes as no surprise. Since his 2012 drama Moon Embracing the Sun, Soo Hyun has seen a steady rise in his commercial talent fee.

  3. Dec 2, 2022 · He’s never endorsed any brand that isn’t super popular. He even endorses Bench which is a massively popular brand in Philippines. It’s really impressive how he’s managed to only attract big name endorsements. It’s not just the number of endorsements that matters but even the quality of those endorsements.

  4. Feb 17, 2023 · Kim Soo-hyun became an in-demand advertising model since his popularity skyrocketed in MBC’s Moon Embracing The Sun (2012). He was regarded as “the King of product endorsements” after setting a new record for being the model of 17 products simultaneously, ranging from technology to clothing to drinks and more.

  5. Mar 18, 2024 · Besides K-dramas and movies, Kim Soo-hyun also has earnings of about USD 6.6 million per year from luxury brand endorsement, adding to his massive net worth. Considered by fans and media the “King of Commercials”, Kim Soo-hyun reportedly signed 17 brands and appeared in over 30 ads in 2014 alone, according to Preview.

  6. Apr 30, 2024 · Besides K-dramas and movies, Kim Soo-hyun also has earnings of about USD 6.6 million per year from luxury brand endorsement, adding to his massive net worth. Considered by fans and media the “King of Commercials”, Kim Soo-hyun reportedly signed 17 brands and appeared in over 30 ads in 2014 alone, according to Preview.

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  8. Mar 15, 2024 · Regarded by fans and media alike as the ‘King of Commercials,’ Kim Soo-hyun has reportedly secured partnerships with 17 brands and featured in over 30 advertisements in 2014 alone, as reported by The Korea Herald.