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  1. Jan 15, 2024 · 4 Factors Weighing on the Sundance 2024 Market, from Netflix to the Actors Strike. Brace yourself: there may not be one “big" movie at the festival this year. By Brian Welk. January 15, 2024 11:...

    • Brian Welk
  2. The Sundance Film Festival (formerly Utah/US Film Festival, then US Film and Video Festival) is an annual film festival organized by the Sundance Institute. It is the largest independent film festival in the United States, with 423,234 combined in-person and online viewership in 2023.

  3. Mar 11, 2016 · The film industry has undergone tremendous growth over the past few years and marketing now plays a prominent role in getting heard and being seen. Each year, the Sundance Film Festival...

  4. As the Sundance Film Festival's Loyal Attendees Age, It's Marketing to Millennials and Gen Z. The Sundance Institute launched a 2024 film festival marketing plan to grow its 18-to-34...

  5. May 10, 2024 · If you take Sundance as a marker for the overall status of show business, it is clear that something has fundamentally changed. Sundance was originally conceived as a way to finally bring artists to Utah by the young Sterling Wagenen, a student, and John Earle, the state’s film commissioner.

  6. Since its debut in 2005, the Sundance Industry Office (SIO) has provided accredited members with the necessary tools and resources to navigate one of the world’s most dynamic festival markets and further a range of creative goals.

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  8. Jan 26, 2023 · Distribution and marketing executives have to figure out not only how to sell a movie to an increasingly fickle audience but also how to navigate the needs of corporate parents, often giant...

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