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Goodyear Television Playhouse is an American anthology series that was telecast live on NBC from 1951 to 1957 during the first Golden Age of Television. Sponsored by Goodyear, Goodyear alternated sponsorship with Philco, and the Philco Television Playhouse was seen on alternate weeks.
Beginning in October 1951, Philco shared sponsorship of the program with Goodyear, with the title alternating between Philco Television Playhouse and Goodyear Television Playhouse to reflect that week's sponsor.
At the beginning of its fourth season in 1951, The Philco Television Playhouse acquired an alternating sponsor, the Goodyear Tire and Rubber Company. From 1951 until it went off the air, the program shared its Sunday night slot with The Goodyear Theatre.
During the first year, the show was sponsored by the Actor's Equity Association, and featured adaptations of Broadway plays and musicals. Bert Lytell, the former President of the Association, acted as host.
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The Goodyear Television Playhouse is an American anthology series that was telecast live on NBC from 1951 to 1957 during the "Golden Age of Television". Sponsored by Goodyear, Goodyear alternated sponsorship with Philco, and the Philco Television Playhouse was seen on alternate weeks.
Beginning in October 1951, Philco shared sponsorship of the program with Goodyear, with the title alternating between Philco Television Playhouse and Goodyear Television Playhouse to reflect that week's sponsor.
The series ran on alternate weeks with Philco Television Playhouse. In the fall of 1955 the title was shortened to Goodyear Playhouse and a new sponsor took the alternate Sundays with The Alcoa Hour. A young playwright by the name of Paddy Chayefsky wrote several original dramas for this series.
