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- Competing on product richness and quality, not just on price Targeting market segments that are attracted by the diversity of the natural and cultural heritage Encouraging development and marketing of complementary products Building local capacity to enrich the product offer
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Mar 2, 2023 · From this definition, characteristic features and principles of cultural tourism marketing can be derived as follows: 1. Marketing as leadership principle and cross-functional mindset: Marketing is not just one functional area among others and is not limited to one job/department in a touristic organisation. Even if the specific actions are ...
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- Tap Into Rich Storytelling
- Reach A Wider Audience with A Podcast
- Create Experiential Marketing Moments
- Market Your Region, Not Just Your Attraction
- Become Known For An Annual Event
- Make Headlines
- Embrace Sustainability
- Team Up with A Ticketing Partner Or Ota
As archaeologist Thomas Dowson says, real historical tourism is “getting a more realistic picture of what history was, not trekking across the world to see just one example of it… Sites beyond the obvious can give you a more complex view of history.” Neuschwanstein Castle in Germany was recently honored with a Tiqets Most Remarkable Venue Awardnot ...
Intrepid museums and cultural heritage sites experiment with new forms of marketing to tell their original and unique stories. Podcasting is one of the most compelling modern ways for heritage sites to showcase their subject-matter experts and expertise. Podcasting is a long-form marketing format that allows you to delve into the details of your si...
When visitors choose your cultural heritage site, what type of experience are they signing up for? Dioramas and guided tours are fine, but for fans to feel compelled to share their experiences with others, your heritage site needs to create lasting impressions. Experiential marketing offers true immersion into an experience. Some heritage sites acc...
Many cultural heritage sites stand as a symbol for a greater regional culture. In Salt Lake City, founded by Mormon pioneers in the mid-1800s, This Is the Place Heritage Park is the aptly named historical monument to Mormon leader Brigham Young’s pronouncement that the pioneers had finally found a place to settle. While there is plenty to do at Thi...
Did you know you canrun a marathon along the Great Wall of China? Depending on your personality, this might sound like a nightmare or the experience of a lifetime. Some people enjoy visiting historical sites for the everyday opportunity to learn more about history or culture. Others prefer an infusion of adrenaline. Hosting an exciting annual event...
Most people are addicted to news, and there’s a lot of bad news out there. Your cultural heritage site can be an antidote to all the sorrow and strife by making headlines about new discoveries, refurbishments, and research. King Tut is not exactly breaking news. But recently, the ancient pharaoh appeared in the press when the exhibit “Beyond King T...
Sustainability is closely in line with the mission of most heritage sites, which is the preservation of culture and history. Becoming known as a heritage site that respects and proactively engages in environmental sustainability is quickly becoming a mandatory effort, and it’s not just about marketing. The World Wildlife Fund is devoted to preservi...
An online travel partner, or OTA, like Tiqets can offer powerful marketing means that amplify your own efforts. For instance, the Enryaku-ji temple near Kyototeamed up with Tiqetsto tell the story of the 1,200-year-old Buddhist temple and the monks who train there. The temple’s overseers sought to create a balance between the sacred nature of the t...
UNWTO defines cultural tourism as the movement of people to cultural attractions away from their normal residence, with the intention of gathering new information and experiences that satisfy their cultural needs.
Introduction to Cultural Tourism 1 Marketing 1.1 Concepts and characteristics Cultural tourism is a form of tourism that refers to the (intangible or tangible) cul-tural heritage and/or cultural institutions, events, projects etc. of a destination. Through cultural tourism, these cultural assets of a destination are transformed into
1. Introduction. The main aim of this chapter is to thoroughly present the role and positions of cultural tourism, as one of modern tourism industry’s most dynamically developing branch, in today’s global tourism market both from the theoretical and the practical point of view. .
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May 9, 2021 · Understanding the generic characteristics of tourism and hospitality offerings and the different marketing approaches helps us to explain the way in which decisions made by the tourism marketer lead to increased service effectiveness.
Sep 1, 2018 · Major research trends include the shift from tangible to intangible heritage, more attention for indigenous and other minority groups and a geographical expansion in the coverage of cultural tourism research. The field also reflects a number of ‘turns’ in social science, including the mobilities turn, the performance turn and the creative turn.
