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Feb 24, 2022 · ASICS' founder, Kihachiro Onitsuka, believed being active creates a better lifestyle. Onitsuka lived to inspire, support and encourage everyone to embrace an active lifestyle. He wanted his brand to be accessible for all sports consumers ranging from beginners to professionals.
Mar 5, 2019 · Kihachiro Onitsuka drew inspiration from octopuses, slept on benches, and built the first running shoe empire. By John Brant Published: Mar 5, 2019. Save Article. Christie Hemm Klok.
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Kihachiro Onitsuka believed, in the turmoil following the Second World War, that sports must be involved in all areas––lifestyles, society, and business––in the future. These days, as people’s values and standards of behavior change and it becomes increasingly difficult for people to live their lives with calmness, the sportsman as ...
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2018 marks 69 years since ASICS was first founded and the 100th anniversary of Mr Onitsuka, the man that started it all. From a small four-employee business making sneakers for schoolchildren, to one of the world’s most influential sportswear brands, the ASICS brand has come a long way. Over the past decades, ASICS has become one of the most recogn...
Back in 1949, Kihachiro Onitsuka, a military veteran, was making footwear for children. Setting up the company, Onitsuka Co., he started off with just four employees and a small office. Living in post-war Japan, Onitsuka believed that in order to raise the spirit and morale of the Japanese youth, he needed to promote healthy lifestyles through spor...
Since it was first founded, ASICS was built of a strong philosophy of “healthy mind in a healthy body” – named after the Latin saying “mens sana in corpore sano.” This philosophy became the legacy that has been an essential part of the brand to this day. For Mr Onitsuka, being active was an essential part of your overall wellbeing. To help others a...
Starting off with the Onitsuka Tiger shoe, Mr Onitsuka went on to pioneer countless footwear innovations for every corner of the sporting field. Throughout the 50s and 60s, Onitsuka developed innovative tennis, volleyball and running shoes. Technical development continued on through the 80s, when ASICS released GEL material to running shoes – a rev...
In the same way Mr Onitsuka was inspired to help young Japanese people, we see our role in New Zealand the same way. Over the past 40 years, ASICS has been a part of the Kiwi sporting culture. Last year, we opened our first flagship store in Auckland, and we continue to find new ways to support and and encourage Kiwi’s to be active and pursue all k...
The moment of inspiration that Mr Onitsuka found back in 1949 remains at the core of the ASICS brand. In all of our ventures, whether it be collaborating with athletes and designers, or testing out new technologies at the ASICS Institute of Sport Science, we continue to focus on how we can foster active lifestyles and support every person to get ou...
For Kihachiro Onitsuka, the founder of the Japanese athletic shoe company Asics, inspiration came in the form of an octopus salad. Onitsuka, who passed away Sunday at 89, went into...
It all started in 1949, shortly after the war. Kihachiro Onitsuka's believed that “sports have the power to change people’s lives.''. Onitsuka Co., Ltd. was established with the purpose of contributing to the development of Japan's youth and rebuilding a better future for them.
May 8, 2024 · Take a deep dive into the remarkable journey of Kihachiro Onitsuka and his creation of Asics. Discover the challenges, triumphs, and lasting impact this visi...
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