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  1. An instructional tape advises Frank Costanza to say "serenity now" every time he gets angry in order to keep his blood pressure down. Frank hires his son George and George's childhood rival, Lloyd Braun, as computer telemarketers.

  2. Oct 9, 1997 · Costanza, and I will refer to you as 'Costanza'. Morning, Braun. Lloyd : (Handing Frank coffee) Morning, George. Two cream, no sugar. George: What is Lloyd Braun doing here? Frank: Your mother recommended him. George: Yeah, of course she did. That's all I ever heard growing up. is 'Why can't you be more like Lloyd Braun?'

    • Biography
    • Appearances
    • Notes About Nothing

    Lloyd suffered a nervous breakdown after his work on David Dinkins’ election campaign for Mayor of New York City was unsuccessful. This directly contradicts his admitted insanity from his use of the "serenity now" tapes. He also dated, for a time, Jerry’s friend and former lover, Elaine Benes. It was Elaine who suggested the bad advice that may hav...

    Season 5

    1. "The Non-Fat Yogurt"

    Season 7

    1. "The Gum"

    Season 9

    1. "The Serenity Now"

    Larry David named the Lloyd Braun character after the real Lloyd Braun, Larry's lawyer and manager.
    In a deleted scene for “The Non-Fat Yogurt”, Lloyd busts George for lying to the doctor about his arm; he also shows his sarcastic side when he chastises Elaine for the name tag idea.
  3. Lloyd Braun is a childhood nemesis who George feels was the son his parents always wanted. [3] [4] George's best friend Jerry Seinfeld described Frank and Estelle as "psychopaths", [5] and said in "The Chinese Woman" that, if they had divorced when George was young, he "could have been normal". [6]

  4. George's father blames him for nearly bankrupting his company, and it is then revealed that Lloyd Braun was insane the entire time; his phone was never plugged in, and hence he never made any sales. He blames his psychiatric problems on Frank's mantra ("Serenity now, insanity later").

  5. When Lloyd Braun comes back from the psychiatric hospital, Kramer takes him under his wing and convinces Jerry to buy gum from him and wear glasses that don't belong to him to prove that Lloyd isn't crazy. George tries to prove to his old neighbor Deena that he isn't crazy after ... Read all.

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  7. This episode deals with Frank Costanza hiring George and Lloyd Braun to sell computers out of his house. Elaine is kissed by Mr. Lippman's son at his bar-mitzvah, and Elaine finds out she has a Shix appeal to Jewish men when Mr. Lippman also kisses her and when the loudmouth Rabbi tries to set her up with a friend.

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