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Enter Xiaohongshu (“Little Red Book”), China’s most trusted social shopping platform. Based in Shanghai, this innovative app helps over 100 million users - mostly younger women - to discover and review beauty and health products that can be hard to find in China.
Overview of Little Red Book (Xiaohongshu): Often referred to as the Chinese Instagram, Little Red Book is a social media and e-commerce platform focusing on user-generated content in fashion, beauty, and lifestyle. It targets urban women aged 18 to 35 and has become a favorite among Chinese consumers.
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Xiaohongshu (Chinese: 小红书; pinyin: xiǎohóngshū; lit. 'Little Red Book'), also known as RED, is a social media and e-commerce platform. It has been described as "China's answer to Instagram", and is sometimes referred to as "Chinese Instagram".
Xiaohongshu, or "little red book", is popular with China's affluent Gen Z users who use the app to buy products recommended by influencers.
Enter Xiaohongshu (“Little Red Book”), China’s most trusted social shopping platform. Based in Shanghai, this innovative app helps over 100 million users to discover and review products – This represents an amazing opportunity for global brands to build their market presence in China.
Xiaohongshu, which translates to “little red book”, has big-name backers including Alibaba, Tencent, GGV Capital and the former Sequoia China venture capital firm HongShan. It is popular...
