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Open discussion community
- In July 2016, Toutiao launched a new channel called Q&A, an open discussion community. Registered users can share their experiences and opinions in specific fields under questions and interact with other users. Toutiao then recommends answers to users in its news feed and Q&A channel.
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Q&A. In July 2016, Toutiao launched a new channel called Q&A, an open discussion community. Registered users can share their experiences and opinions in specific fields under questions and interact with other users. Toutiao then recommends answers to users in its news feed and Q&A channel.
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Aug 29, 2023 · In this article we will explore in detail what Toutiao is, its functions, numerical data and its significance for foreign entrepreneurs. In addition, we will pinpoint decisive factors to optimize your penetration into this social network and successfully attracting Chinese consumers.
Named after "headlines'' in Chinese, Toutiao is China's most downloaded news app. The platform uses artificial intelligence to source and curate news, sourced via its 4,000 user sites. Toutiao gathers hotly debated content or news with clickbaity headlines.
Oct 2, 2018 · One of China’s most popular news apps, Toutiao uses AI algorithms to generate an endless story feed for its 120 million daily users. It’s run by Bytedance, the company behind viral short video...
- Xinmei Shen
- What Is Toutiao?
- Why Is Toutiao So Successful in China?
- How to Promote A Brand with Toutiao Marketing?
- Toutiao Advertising
- Start Leveraging Toutiao with Our Expertise!
Toutiao could well be touted as the ‘Buzz Feed of China’ although there are many fundamental differences in how they operate. Toutiao is to some degree a ‘news app’ or more specifically a ‘news aggregator’ which now boasts more than 300 million monthly active users (MAUs)and has been valued at $20 bn. It is owned by ByteDance and acts as a news agg...
Despite only 8 years of activity, Toutiao is growing incredibly fast, this is largely due to the Toutiao app being a pure mobile product that taps into China’s tenacity of mobile & mobile-optimized content. The high valuation of the app at $20 bn has created a huge buzz around the potential of this player in the Chinese market.
There are many different options for digital marketers and brands, depending on your budget and needs. You can start from organic marketing and focus on content creation, start a Toutiao brand account, and later on invest in Toutiao advertising on this focused content marketing platform. Let’s see how to do it right.
One of the most potent tools at your disposal is advertising on Toutiao. Toutiao advertising is a strategic gateway to put your brand in front of a vast and diverse audience. It empowers you to tailor your message and visuals for maximum impact, ensuring your content reaches users who are most likely to engage with it. Whether you’re a burgeoning s...
In short, it’s looking bright! With more targeted in-feed ads/DSP opportunities as well as a growing user base Toutiao remains a promising platform for ad budgets. With a model more akin to Facebook it is logical that Toutiao will attempt to develop in this direction with a stronger news feed and monetization via ads (e.g video ad development). Do ...
Jun 25, 2019 · WHAT IS TOUTIAO ABOUT? Toutiao, which literally means “Today’s Headlines”, is an emerging mobile platform of content creation, aggregation, and distribution, featured by machine learning techniques. The name “Toutiao” originates from the company’s belief that “Only the things which all the readers care about can be the headlines.”
Jun 12, 2020 · One of China’s most popular news apps, Toutiao uses AI algorithms to generate an endless story feed for its 120 million daily users. It’s run by Bytedance, the company behind viral short video app Tik Tok.
