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- Customer Analysis Models. In marketing, customer analysis models provide insight into consumer behavior, allowing companies better to tailor their products, services, and marketing efforts to meet customer needs.
- Strategy Models. Strategy models in marketing are designed to provide a framework for businesses to plan and implement their marketing strategies effectively.
- 4Ps/7Ps Marketing Mix Models. The 4Ps and 7Ps of marketing, also known as the marketing mix, are a set of controllable variables that a company can adjust to influence customer response.
- Segmentation, Targeting, and Positioning (STP) Models. Segmentation, Targeting, and Positioning (STP) is a strategic approach in modern marketing. It is a model marketers use to identify potential customers, decide which ones they want to target, and how they want to position their product or service in the market.
- 7PS Marketing Mix
- Porter's Five Forces
- Growth-Share Matrix
- Product Life Cylcle
Product refers to whatever is being sold.Price stands for how much the product or service costs.Place is the where (whether it's online, from a warehouse or a shop front).Promotion details the methods you use to communicate your product to your audience.Supplier power addresses the number and size of other suppliers, the uniqueness of the service and the cost of substituting your own product.Buyer power refers to the customer's ability to influence company decisions.Threat of substitution describes how your product performs compared to any alternatives.Threat of new entry details any barriers you'd encounter entering the market.Stars:The growth-share matrix identifies opportunities that have both high growth and a high market share with a star symbol. Often depicted in the top right quadrant, stars indicate the smartest i...Cows:The cow symbol represents the bottom right quadrant, showing opportunities with low growth and a high market share. Cows typically generate a large return on income initially, but may not be i...Question marks:The upper right quadrant uses a question mark symbol and shows low market share but high growth. The question mark symbol indicates that the opportunity has unpredictable potential i...Pets:The bottom right quadrant shows opportunities that have both low growth and low market share, also known as pets. You can use an animal symbol, typically a dog, to indicate opportunities that...Introduction:After research and development, a product goes through the introduction stage where you first introduce it to consumers. This typically involves intense marketing and promotional effor...Growth:As the product gains popularity and the company expands to support distribution, it enters the growth phase. This is when the product gains popularity, develops a dedicated customer base and...Maturity:Mature products often have many other competitors in a saturated market. During maturity, growth slows down and you may need to adjust your marketing strategy to find new audiences or appl...Decline:During decline, sales decrease and marketing efforts have less of an impact. When a product enters decline, you may shift your efforts to new product development instead of marketing existi...- PESTLE Analysis: Political, Economic, Socio-Cultural, Technological, Legal, & Environmental Factors. The PESTLE analysis helps businesses understand the external factors that can influence their success and growth.
- Ansoff Matrix Analysis: Existing Markets vs. New Markets & Existing Products vs. New Products. Named after its Russian-American creator, Igor Ansoff, the Ansoff Model is a grid format helping marketers and executives determine how best to grow in a competitive market.
- Porter’s 5 Forces Framework: Entrant Threats, Substitute Threats, Buyer Power, Supplier Power, & Competitive Rivalry. Michael Porter’s 5 Forces framework is an effective tool for helping businesses analyze their competitive landscape using five key elements that determine market intensity.
- SWOT Analysis: Strengths, Weaknesses, Opportunities, & Threats. A brainchild of Albert S. Humphrey, the SWOT analysis is another grid-based marketing model.
- AIDA Model. The AIDA model is a classic marketing model that stands for Attention, Interest, Desire, and Action. It describes the four stages that a consumer goes through when considering a purchase.
- PESTLE Analysis. PESTLE Analysis is a tool used by marketing professionals to analyze the macro-environment and identify the potential factors that could affect a business or industry.
- SWOT Analysis. SWOT analysis is a strategic planning tool that helps businesses identify their strengths, weaknesses, opportunities, and threats. It is a framework that is used to evaluate the internal and external factors that can impact a business’s performance.
- 4Ps of Marketing. The 4Ps of marketing, also known as the “marketing mix,” is a framework that businesses use to develop and implement their marketing strategies.
- 7 Ps of The marketing mix. The 7P's of the Marketing mix model are Product, Price, Place, Promotion, People, Process and Physical evidence - these elements of the marketing mix form the core tactical components of a marketing plan.
- USP. Unique Selling Proposition is the concept that brands should make it clear to potential buyers why they are different and better than the competition.
- Boston Consulting Group Matrix. This well known, essential MBA model categorises products offered by a business in a portfolio based on their performance rating them as Stars, Cash Cows, Dogs and Question Marks as below.
- Brand positioning map. This model allows marketers to visualise a brand’s relative position to competitors in the market place by plotting consumer perceptions of the brand and competitor brands against the attributes that drive purchase.
Jan 14, 2022 · When you utilize the 7P model, you’ll have the opportunity to analyze and optimize every aspect of your company and your strategy to improve your business. Image Source. 2. STP Marketing Model. The SPT mode l is a top-down approach that focuses on how a company addresses customers and helps deliver personalized (and relevant) messages to ...
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Oct 3, 2017 · The Modern Marketing Model (M3) now creates a new framework for applying this thinking within organisations. The Modern Marketing Model is a unifying force which fuses digital and classic marketing into one future-facing framework. This informs marketing’s remit, required competencies and organisational design.
