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A product roadmap is a shared source of truth that outlines the vision, direction, priorities, and progress of a product over time. It’s a plan of action that aligns the organization around short and long-term goals for the product or project, and how they will be achieved.
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A product roadmap is a high-level visual summary that maps out the vision and direction of your product offering over time. A product roadmap communicates the why and what behind what you’re building.
- What Is A Product Roadmap?
- Why Are Product Roadmaps Important?
- How to Plan What Goes in The Roadmap
- How to Build A Product Roadmap
- How to Present A Product Roadmap to Get Buy-In
- Product Roadmap Examples
A product roadmap is a visual communication tool that aligns a company around a high-level product strategy. Depending on the type of organization, product roadmaps can include upcoming features and technical considerations, and often demonstrate how a product will evolve over time. Roadmaps communicate the intention of what customer and business o...
When product managers establish a healthy product roadmapping process and culture at their organization, it helps achieve a few things: 1. Alignment and excitement around a product strategy A product roadmap is the perfect tool if you want to create product strategy literacy across your organization. 2. Visibility into what is happening, changing, ...
1. Generate goal(s) for a specific, narrow period of time
Product managers rarely know what’s going to happen a year from now (market changes, discovery of new user needs, etc.), so planning for a one-year timeline doesn’t make sense. You only need the details of the who, what and how for the month and quarter, focused on working towards achieving a high-level goal or two (for agile teamsand startups, even that time frame can be a stretch!). How do you determine what the product goals for a quarter should be? No matter where you’re at in your compan...
2. Identify the problems that can be solved
Once you know your business goals and have a product strategy rooted in measuring and improving metrics related to those goals, it’s time to move into the problem discovery phase. What user problems can you solve in order to impact those metrics you defined?Look for the problems that will create the biggest impact on the business goals. 1. Customer feedback: Talk to your users frequently. We can't repeat this enough!Feature requests coming from sales and CS/CX messages are useful, but a produ...
3. Align with your internal teams and stakeholders
Your product roadmap planning needs to be collaborative from start to finish. Customer facing teams are key touchpoints for product managers during the product roadmap planning process. More than 70% of the Pragmatic Institute’s 2019 survey respondents said that they spend fewer than five hours a month processing customer feedback, and most product managers don’t have time to do ongoing, comprehensive user research. How can you build relationships with your teams during the product roadmap pl...
Roadmap formats
Roadmap formats tend to fall in three categories. The no-dates product roadmap:This offers more flexibility than roadmaps built on timelines. They’re helpful for companies whose priorities are constantly shifting. This is usually the case when your product is still in its earliest stages—when you’re processing new information frequently. The hybrid product roadmap:This type of product roadmap includes dates—but not hard dates. For example, a company might create a product roadmap that is orga...
Your roadmap presentation is the perfect time to shine as a product manager in front of your stakeholders: You’re able to demonstrate how well you know the market, the users, the product, and the business goals. Before getting into a room with stakeholders, ask: What information does each department and stakeholder care about? What will affect thei...
Here’s a roadmap for visualizing your product strategy and getting your entire organization aligned. You can use this roadmap to chart how your product will grow over time.
- Vanessa Hojda
Jun 22, 2023 · What is a product roadmap? A product roadmap (or product development roadmap) is a document that acts as the singular authority for information on a product's progress, including roles and timelines for all related teams and stakeholders.
- Amanda Pell
Aug 19, 2022 · A product roadmap is a top-level plan that lays out how a product will be updated over time. There’s no ‘one-size-fits-all’ roadmap—they can be calendars, Kanban lists, or multi-page documents, but their purpose is always the same: to keep teams, stakeholders, and customers aware of where a product is headed .
Oct 2, 2023 · A product roadmap is a visual representation of the strategic plan for a product’s development and evolution over time. The purpose of a product roadmap is to provide a clear direction, align stakeholders, prioritize initiatives, and manage expectations.
A product roadmap is a document that communicates the strategic direction of your product to align key stakeholders, marketing teams, sales teams, product teams, and customers on what you’re prioritizing.
