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Dec 11, 2023 · A naming rights agreement is a contract between a company and an operator or owner of a venue, building, event or facility. Under such agreements, a company obtains the exclusive right to name a venue, building, event or facility by making royalty payments or providing other benefits.
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What is a naming rights agreement?
What is a Naming Rights Agreement? A naming rights agreement is a contract between two or more parties that allows one party the exclusive right to name a property, location, or event for a set period. Naming rights agreements are commonly used for things like naming stadiums and sporting events.
Dec 8, 2021 · A stadium or arena naming rights agreement is a unique type of trademark license agreement in which the licensor pays the licensee. And instead of the licensee receiving a privilege, the licensee...
- Joel Feldman
Naming rights for stadiums and arenas are an increasingly popular way for major brands to increase their visibility, build reputation, and connect with their target audience. These agreements, which see brands paying to have their name associated with a popular sports venue, can provide a range of benefits for both the brand and the stadium owner.
Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often a sports venue), typically for a defined period of time.
Buffalo's new deal, the first stadium agreement in the team's history, leaves just six of the 31 NFL venues without a corporate naming rights sponsor. Here, SportsPro presents a handy...
4 days ago · The Washington Commanders’ home field now will be known as Northwest Stadium after the team announced an agreement Tuesday with Northwest Federal Credit Union. The team announced an eight-year deal to rename the place that was known as FedEx Field from 1999 until several months ago. FedEx ended its naming-rights agreement in February, two ...