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   • Washington Post

     The Commanders scored a naming rights deal. Why haven’t the Nationals?

     When the Washington Commanders secured an eight-year naming rights deal with Northwest Federal Credit Union for their Landover stadium last week, they did something that their baseball neighbors ...

     9 hours ago

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     The News-Times

     Naming rights for Hartford’s XL Center up for grabs ahead of $145 million renovation

     15 hours ago

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     Washington Post

     Commanders to play at ‘Northwest Stadium’ after signing naming rights deal

     4 days ago

   • CNBC

     Washington Commanders strike stadium naming rights deal with Northwest Federal Credit Union

     4 days ago

   • The Washington Times

     Commanders sell naming rights to stadium

     4 days ago

   • WTOP Washington

     Northwest Stadium: Commanders ink new naming rights deal for its Landover stadium - WTOP News

     4 days ago

   • The Business Journals

     Washington Commanders sign new stadium naming-rights deal - Washington Business Journal

     4 days ago

   • ClutchPoints

     Commanders agree to huge new naming rights deal

     4 days ago

   • CBS Sports

     FedExField no more: Here's what Commanders stadium will be called after new eight-year naming-rights deal

     4 days ago

   • Reuters

     Commanders ink Northwest Federal to stadium naming-rights deal

     4 days ago

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2. www.lexpert.ca › legal-insights › naming-rightsNaming rights agreements: how does it work and what are the ...

   www.lexpert.ca › legal-insights › naming-rights

   • Cached

   Dec 11, 2023 · A naming rights agreement is a contract between a company and an operator or owner of a venue, building, event or facility. Under such agreements, a company obtains the exclusive right to name a venue, building, event or facility by making royalty payments or providing other benefits.

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3. People also ask

   What is a stadium naming rights agreement?

   • A stadium or arena naming rights agreement is a unique type of trademark license agreement in which the licensor pays the licensee. And instead of the licensee receiving a privilege, the licensee accepts an obligation to use the licensor's brand on stadium or arena signage and when promoting the stadium or arena.

   Trademark and brand management: What's in a (stadium) name?

   www.reuters.com/legal/legalindustry/trademark-brand-management-whats-stadium-name-2021-12-08/

   See all results for this question

   Do you need a trademark lawyer for a stadium naming rights agreement?

   • In other words, the stakes can be high, even with a seemingly benign trademark license and should be carefully evaluated by a trademark lawyer. A stadium or arena naming rights agreement is a unique type of trademark license agreement in which the licensor pays the licensee.

   Trademark and brand management: What's in a (stadium) name?

   www.reuters.com/legal/legalindustry/trademark-brand-management-whats-stadium-name-2021-12-08/

   See all results for this question

   Should naming rights be sold to new stadiums?

   • Naming rights sold to new venues have largely been accepted, especially if the buyer is well-established and has strong local connections to the area, such as the cases of Rich Stadium (now Highmark BlueCross BlueShield Stadium) in the Buffalo suburb of Orchard Park, Heinz Field (now Acrisure Stadium) in Pittsburgh, and Coors Field in Denver.

   Naming rights - Wikipedia

   en.wikipedia.org/wiki/Naming_rights

   See all results for this question

   What is a naming rights agreement?

   • Naming rights agreements are commonly used for naming stadiums, arenas and sporting events. It should be noted that naming rights agreements are different from sponsorship agreements. A sponsorship agreement is another type of arrangement under which a company can obtain visibility associated with an event.

   Naming rights agreements: how does it work and what are the objectives

   www.lexpert.ca/legal-insights/naming-rights-agreements-how-does-it-work-and-what-are-the-objectives/381735

   See all results for this question

4. www.contractscounsel.com › naming-rights-agreementNaming Rights Agreement: Definition & Sample - Contract Lawyers

   www.contractscounsel.com › naming-rights-agreement

   • Cached

   What is a Naming Rights Agreement? A naming rights agreement is a contract between two or more parties that allows one party the exclusive right to name a property, location, or event for a set period. Naming rights agreements are commonly used for things like naming stadiums and sporting events.

5. Videos

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     0:33

     source.colostate.edu

     CSU signs one of nation’s largest college stadium naming rights agreements with Public Service Credit Union

     Apr 18, 2018

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     nhl.com

     Florida Panthers Announce Arena Naming Rights Agreement with Amerant Bank | Florida Panthers

     Sep 18, 2023

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     0:15

     youtube.com

     Naming rights extended for BOA stadium

     Dec 13, 2023

     107 Views

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6. www.reuters.com › legal › legalindustryTrademark and brand management: What's in a (stadium) name?

   www.reuters.com › legal › legalindustry

   Dec 8, 2021 · A stadium or arena naming rights agreement is a unique type of trademark license agreement in which the licensor pays the licensee. And instead of the licensee receiving a privilege, the licensee...

   • Author: Joel Feldman

7. www.thetalismanagency.com › playbook › why-majorWhy Major Brands Should Consider Naming Rights for Stadiums ...

   www.thetalismanagency.com › playbook › why-major

   • Cached

   Naming rights for stadiums and arenas are an increasingly popular way for major brands to increase their visibility, build reputation, and connect with their target audience. These agreements, which see brands paying to have their name associated with a popular sports venue, can provide a range of benefits for both the brand and the stadium owner.

8. en.wikipedia.org › wiki › Naming_rightsNaming rights - Wikipedia

   en.wikipedia.org › wiki › Naming_rights

   • Cached

   Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often a sports venue), typically for a defined period of time.

9. www.sportspromedia.com › insights › analysisNames and numbers: your handy NFL stadium naming rights guide

   www.sportspromedia.com › insights › analysis

   • Cached

   Buffalo's new deal, the first stadium agreement in the team's history, leaves just six of the 31 NFL venues without a corporate naming rights sponsor. Here, SportsPro presents a handy...

10. apnews.com › article › washington-commanders-stadiumWashington Commanders reach a deal to rename their home field ...

    apnews.com › article › washington-commanders-stadium

    • Cached

    4 days ago · The Washington Commanders’ home field now will be known as Northwest Stadium after the team announced an agreement Tuesday with Northwest Federal Credit Union. The team announced an eight-year deal to rename the place that was known as FedEx Field from 1999 until several months ago. FedEx ended its naming-rights agreement in February, two ...