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Bob Hope Presents the Chrysler Theatre is an American anthology series, sponsored by Chrysler Corporation, which ran on NBC from 1963 through 1967. The show was hosted by Bob Hope, but it had a variety of formats, including musical, dramatic, and comedy.
'Chrysler Theatre' featured some big-name guest stars, impressive colour photography, and a much higher production budget than those on offer in the classic black-and-white anthology series of the 1950s such as 'Playhouse 90' and 'General Electric Theatre'.
- Plymouth Falls Farther Behind Chevy and Ford
- Chrysler Loses Altitude in The Premium-Priced Field
- Most of Chrysler’s Brands Did Worse in 1955-56
- Low-Priced Field Puts The Squeeze on Premium Cars
- Chrysler Looked More Like An Independent
- Chrysler Management Made Some Key Mistakes
- Notes
- Re:Sources
- Advertisements & Brochures
Chrysler’s improved sales from the recession year of 1954 masked two bigger problems: Even with Exner’s so-called “Forward Look” styling, the automaker was still falling behind in both the low- and premium-priced fields. Let’s talk about Plymouth first. All of the low-priced brands saw their production decline as the post-war seller’s market faded ...
For all of Plymouth’s woes, it did a lot better than its premium-priced siblings in 1955-56. That was a big problem because Chrysler had historically been strongest in this field. As with Plymouth, you wouldn’t see much wrong if you only compared 1955 output with the previous year. All of the automaker’s brands were way up: Dodge (79 percent), DeSo...
The most significant news of the mid-50s was that Plymouth held up better than Chrysler’s other three established brands. One indicator: Whereas Plymouth’s output was up in 1955 by 8.5 percent from 1953, all other brands saw declines: Dodge (13.5 percent), DeSoto (12 percent) and Chrysler (10.1 percent). Indeed, Plymouth was the only Chrysler brand...
One reason why Chrysler’s premium-priced brands lost altitude in the mid-50s was because the market was shifting toward lower-priced cars. As a case in point, between 1952 and 1955 output of premium-priced cars went up roughly 75 percent. That sounds impressive until you consider that the low-priced market grew by 94 percent during the same time pe...
All of this suggests that Chrysler’s situation looked more like that of the independent automakers than GM and Ford. All of the independents saw their sales and market share in 1955 fall sharply from the early-50s. Chrysler’s decline was mild in comparison, but it was still a far cry from the Big Two’s major expansion in the first half of the 1950s...
Chrysler compounded the disadvantages of its smaller size by vainly trying to copy the Big Two. One of the automaker’s biggest mistakes during the mid-50s was to launch a luxury-car brand. Imperial sales were so consistently low that I wonder whether the brand generated a net profit over its lifetime. Another mistake management made was to maintain...
Production and market share figures were calculated with data drawn from the following sources: Auto editors of Consumer Guide(1993), Gunnell (2002) and Wikipedia (2020). All figures should be for model-year production, so will be different than the numbers presented in histories using calendar-year data (e.g., Langworth, 1993). I have also mixed a...
Auto editors of Consumer Guide; 1993. Encyclopedia of American Cars.Publications International, Lincolnwood, Ill.Gunnell, John; 2002.Standard Catalog of American Cars, 1946-1975.Revised Fourth Ed. Krause Publications, Iola, WI.Hyde, Charles K.; 2003. Riding The Roller Coaster: A History of the Chrysler Corporation.Wayne State University Press, Detroit, MI.Kenton, Will; 2018. “Oligopoly.” Investopedia.Updated February 9.Jan 4, 2024 · Throughout the 1950s, drive-in theaters were popular date spots, as couples could get maximum privacy, and they became a hallmark of American culture thanks to popular movies like "Grease."
- Henry Blodget
Aug 15, 2024 · Drive-in movie theaters boomed in the US in the 1950s and 60s, reaching a peak of over 4,000 screens in 1958. Drive-ins offered a cheaper alternative to indoor theaters, making them a popular family outing.
Chrysler History: 1950s. In 1996, a Chrysler historical series was put together for the Chrysler Employee Network, with a review of the company's history through the 1950s.
- 5 min
- 3.5K
- Stellantis North America
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Aug 15, 2023 · Chrysler New Yorker. The Chrysler New Yorker went through many redesigns and improvements throughout its 55-year production history, but its 1950s incarnations were impressive in their own right.
