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MG cars had their roots in a 1920s sales promotion sideline of Morris Garages, a retail sales and service centre in Oxford belonging to William Morris. The business's manager, Cecil Kimber, modified standard production Morris Oxfords and added MG Super Sports to the plate at the nose of the car.
How the original Morris Garages and MG began: As the founder of Morris Garages, William Morris (1871-1963) hired Cecil Kimber (1888-1945) as Sales Manager for the company in 1921. The world famous MG marque was founded in late 1924 as Kimber had been building special-body Morris automobiles.
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MG (Morris Garage) was set up by William Morris in the year 1923 to market a more sporty line of Morris models. Morris Production Manager, Cecil Kimber, was transferred from the factory in Cowley to Morris Garages (in Abington) to design MG's using Morris parts.
Morris Garages first advertised the “MG Special four-seater Sports” in 1924 and the now famous octagonal MG badge appeared for the first time. In 1928, the M Type was introduced at the fall car show in London. It was the first in the long line of MG Midgets.
In 1928 the company had become large enough to warrant an identity separate from the original Morris Garages, so the M.G. Car Company, Limited was established in March of that year to take over the business of making and selling MG cars.
Many readers will know that the name of the M.G. sports car derives from the initials of Morris Garages. William Morris, later Lord Nuffield, had operated a motor car business in Longwall Street, Oxford since 1898 and in 1910, the trading name of the business became The Morris Garage.
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The Morris Garages was incorporated and became The Morris Garages Ltd. 1929: WR Morris was knighted. 1930: July: The MG Car Co Ltd was registered to take over the production of sports cars from The Morris Garages Ltd., in a factory in Abingdon. 1931: The assets of Societe Francaise des Automobile Morris Leon Bollee were sold and the company was ...
