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      • Sports stadiums with naming rights deals are most common in but not limited to the United States. "Named" stadiums can be found in countries including Australia, Japan, China, Finland, Canada, Israel and Germany, where 8 of the 10 largest football stadiums have their naming rights sold to corporate sponsors.
      en.wikipedia.org › wiki › Naming_rights
  1. Jul 17, 2020 · In the NFL, four venues now don’t have deals with the richest agreements outside of SoFi and Allegiant coming for AT&T Stadium near Dallas at roughly $20 million per year and MetLife Stadium in...

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    If you thought Anheuser-Busch's only advertising breakthroughs were Clydesdales and talking frogs, think again. In 1953, the brewery wanted to buy the naming rights for Sportsman's Park, the home of the St. Louis Cardinals, and rename the park "Budweiser Stadium." National League President Ford C. Frick wasn't so hot on naming a stadium after booz...

    When a team sells its naming rights to a corporation, even the mascots are crossing their fingers that nothing goes terribly and embarrassingly wrong during the life of the deal. Just ask the Houston Astros. The team thought it had pretty much taken care of naming its beautiful new stadium when it signed a 30-year, $100 million deal with a local en...

    The University of Missouri learned this one the hard way. When Mizzou opened its new basketball arena in 2004, it bore the name "Paige Sports Arena." The titular Paige was Elizabeth Paige Laurie, the daughter of Wal-Mart heiress Nancy Laurie and her husband Bill. The couple had donated $25 million to help build the arena. This name seemed like an ...

    When the St. Louis Rams moved to town in 1995, they played the first half of their home slate in Busch Stadium while waiting for their new dome to open. The team then moved into the Trans World Dome, named after Trans World Airlines. Unfortunately TWA could lose money as quickly as the "Greatest Show on Turf" Rams offense could score touchdowns, a...

  3. Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often a sports venue), typically for a defined period of time.

  4. Sep 13, 2022 · In MLS, the B.C. Pavilion Corporation announced in 2019 intentions of selling out the naming rights for B.C. Place in Vancouver, British Columbia. However, none in either league has...

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  5. Aug 2, 2021 · Emerging categories helped the venue naming-rights market thrive over the past 19 months despite a lack of events and fans in attendance, as more than $1.2 billion in new or extended deals were signed at 79 stadiums and arenas in the United States and Canada, according to Sports Business Journal research.

    • David Broughton
  6. Dec 7, 2021 · But as sports professionals know, stadium naming rights are more than just the physical act of putting a brand on the side of the arena. These names can shape communities, and they can be huge revenue drivers for the sponsored brands.

  7. Buffalo's new deal leaves just seven of the 31 NFL venues without a corporate naming rights sponsor. Here, SportsPro presents a handy overview of every stadium naming rights deal currently in ...

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