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Designed by Savage Sloan, Ltd. Unveiled on October 8, 1976. First worn on April 7, 1977. Last worn on September 29, 1996. Championships won with this logo: 1992, 1993 World Series Champions; 1992, 1993 American League Champions. PRIMARY LOGO (1997 - 2002) A Blue Jays head on a baseball over a maple leaf above team name. Designed by MLB Properties.
Jan 13, 2024 · What inspired the Toronto Blue Jays logo design? The embodiment of the logo captures the spirit of the blue jay, a bird native to Canada, symbolizing agility and precision much like baseball players on the field.
Feb 13, 2017 · Even now, Savage Sloan is credited with creating the original Toronto Blue Jays logo, but there were many instrumental figures; the aforementioned Walker, Belsue, Dave Savage of Savage Sloan Ltd. and Don McDougall, the president of Labatt Brewing Company.
The original logo was designed by Toronto-area graphic design company Savage Sloan, Ltd. and was unveiled to little-to-no fanfare in the Fall of '76. This core brand lasted unchanged until 1996 when a modernization was carried out by Major League Baseball for the 1997 season.
- Meaning and History
- Font and Colors
- FAQ
The history of this team’s logos began with the blue jay, proposed by the Toronto company Savage Sloan Ltd. Over the years of the club’s existence, it has undergone several transformations. Still, it has always been present on the corporate logo. Realistic, fragmentary, anthropomorphic, only parts of its image are captured in the six original emble...
Almost all emblems supplement the bird with a ball, reflecting the club’s sports orientation and connection with baseball. The only exceptions are the modern version and 2004-2011, where there is a blue jay but no ball. The same can be said about the maple leaf, which is missing only in one logo. In the other five cases, it is present as a backgrou...
Who developed the original Blue Jays logo?
The graphic studio Savage Sloan, Ltd. developed the first Blue Jays logo. However, all ideas came from Richard Walker, an employee of the Labatt Brewing Company. He insisted that the symbol be round, contain a maple leaf, and have a red-white-blue color palette. Artist Paco Belsue helped him develop the concept. Don McDougall and Dave Savage also contributed to the development of the logo.
When did the Blue Jays change their logo?
The Blue Jays received a new logo in 2020. Before that, it had changed its graphic symbol several times: in 1997, 2003, 2004, and 2012. Most versions were similar, as they contained the head of a blue jay, a maple leaf, a baseball, and the team name.
Did the Toronto Blue Jays change their logo?
Yes, the Toronto Blue Jays franchise recently updated its visual style. In 2020, the main and alternate logos were swapped, and now the team depicts a minimalist Jay head and a maple leaf icon.
- 1977
- Toronto, Canada
- Rogers Communications
- mlb.com
Feb 1, 2020 · From 1977 to 1996, the Toronto Blue Jays used the first form of a logo that remains very similar in the present times. In short, this form consisted of a blue jay head over a baseball with a red maple leaf to its side, which is supposed to symbolize the Canadian-ness of the baseball team.
Nov 19, 1996 · The Toronto Blue Jays logo used from 1997 to 2002, the first significant change to the Blue Jays logo since their expansion season twenty years prior. The logo continued the use of the double-blue profile of a blue jay bird head on a baseball but significantly upgraded the presence of the maple leaf from small and in the corner to large and ...
