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The original idea for the action figure that would become G.I. Joe was developed in 1963 by Stanley Weston, a Manhattan licensing agent. Weston made rudimentary prototypes of the figure and basic marketing materials that showed the sales potential of a military action figure.
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The original, prototype figure was invented by Don Levine, Vice President and Director of Marketing and Development at Hasbro. Levine was fascinated with the “razor-razor blade” model that...
Apr 9, 2019 · Hasbro introduced Government Issue Joe in 1964. The name was inspired by the 1945 film The Story of G.I. Joe, starring Robert Mitchum. Following Barbie’s example, Hasbro created multiple ...
- Maude Campbell
G.I. Joe was the codename for America’s daring, highly trained special missions force. Its purpose was to defend human freedom against Cobra, a ruthless terrorist organization determined to...
- Rob Lammle
Jul 3, 2023 · What they landed on was inspired by the film "Story of G.I. Joe," a 1945 flick starring Robert Mitchum and Burgess Meredith following Pulitzer Prize-winning war correspondent Ernie Pyle...
3 days ago · Hasbro marketed the first G.I. Joe as a lifelike “action soldier,” consciously eschewing the word doll despite the fact that the original G.I. Joe was 12 inches (30 cm) tall, was poseable, and featured interchangeable outfits and accessories—all traits consistent with Mattel’s popular Barbie doll.
G.I. Joe was developed by Stanley Weston, who licensed the toy to Hasbro for just $100,000. In the first year alone, Hasbro sold more than $16.9 million in G.I. Joe merchandise. In the second...
