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Conserving cultural and natural heritage
- By attracting tourists and encouraging them to spend on local goods, services, and experiences, marketing indirectly aids in conserving cultural and natural heritage.
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Sep 1, 2018 · Many studies seek to understand why people engage in cultural tourism through studies of motivation and related factors such as satisfaction and loyalty. Many of these studies are undertaken from a marketing perspective, but there are also close links with psychology and consumer behaviour.
- Cultural Tourism
As Fig. 1 indicates, cultural tourism sources have risen...
- Multiple Correspondence Analysis
1. Introduction ‘Cultural tourism’ is a major market segment...
- Prosuming Creative Urban Areas. Evidence From East London
Introduction. Creativity is an abstract concept that has...
- Tourist Perspectives
The survey findings have important implications for...
- From Invisible to Indigenous-Driven
Since the development of modern leisure travel in...
- Indigenous Australians as Tourists
Indigenous Australians have requested cultural...
- Cultural Tourism
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Mar 2, 2023 · Marketing is understood to be a leadership principle and cross-functional mindset among cultural tourism service providers. They way that competitive advantages are created, customer benefits are generated and organisational goals are achieved.
Aug 19, 2023 · Cultural tourism is important for many reasons. Perhaps the most prominent reason is the social impact that it brings. Cultural tourism can help reinforce identities, enhance cross cultural understanding and preserve the heritage and culture of an area.
Mar 1, 2021 · Cultural tourism is increasingly engaged as a strategy for countries and regions to safeguard traditional cultures, attract talent, develop new cultural resources and products, create creative clusters, and boost the cultural and creative industries.
The main aim of this chapter is to thoroughly present the role and positions of cultural tourism, as one of modern tourism industry’s most dynamically developing branch, in today’s global tourism market both from the theoretical and the practical point of view. .
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Nov 15, 2022 · Most cultural heritage sites rely on marketing to reach the right audiences at the right times. Here are ten unique ways to help you illuminate the sites and experiences that are significant to our collective and individual cultural identities. 1. Tap into rich storytelling.
Aug 14, 2024 · Tourism marketing is essential to drive success to a company in the tourism industry. Across different industries, most businesses acknowledge the importance of marketing. Yet, every industry has its challenges and doubts.
