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  1. Aug 9, 2018 · The TV and video market is highly dynamic and is characterized by a great number of drivers: digitalization, new market offers, and disruption by digital players ensure rapid change. Moreover, consumer expectations and usage habits are changing rapidly in the age of video-on-demand and mobile media consumption.

  2. at four scenarios envisioning the future of TV and video. Our scenario approach does not aim to predict the most likely outcome but rather illustrates what could plausibly happen in the world of TV and video. It also suggests how today’s market players might adapt to deal with the many changes and uncertainties there will be along the way.

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  4. www3.weforum.org › docs › Future_ScenariosWorld Economic Forum

    World Economic Forum

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  5. From ‘bunny ear’ antennas to broadband, and from VHS to virtual reality, video entertainment is changing fast. A decade from now, what we watch—as well as how and where we watch it— could be dramatically different. Four McKinsey experts imagine the future. Video entertainment will be immersive.

  6. Future scenarios for the TV and video industry by 2030 The TV and video market is highly dynamic and is characterized by a great number of drivers: digitalization, new market offers, and disruption by digital players ensure rapid change.