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Avichi Meiyappa Chettiar (28 July 1907 – 12 August 1979), also known as A. V. Meiyappan, A. V. Meiyappa Chettiar or AVM, was an Indian film producer, director and philanthropist who established AVM Productions in Vadapalani, Chennai. He is widely regarded as one of the pioneers of Tamil cinema, and one of three movie moguls of the South Indian film industry along with S. S. Vasan and L. V. Prasad. Wikipedia