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AMP (originally an acronym for Accelerated Mobile Pages) is an open source HTML framework developed by the AMP Open Source Project. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP is optimized for mobile web browsing and intended to help webpages load faster.
Oct 7, 2015 · Today, after discussions with publishers and technology companies around the world, we’re announcing a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load ...
Feb 28, 2022 · Don’t take our word for it - read case studies from industry success stories and see how AMP has produced positive results. See all success stories. Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build websites, stories, ads and emails.
The Accelerated Mobile Pages (AMP) Project is an open source initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone -- publishers, consumer platforms, advertisers, creators, and users.
To set yourself apart from the competition, optimize your landing page experience with AMP. To go ahead and get started, learn how to use AMP with Google Ads. Benefits. Faster landing pages...
Accelerated Mobile Pages, also called AMPs, are an open-source coding project created by Google to help websites load faster on mobile devices. AMP works by stripping pages down to their most essential parts and storing a cached version on Google servers, which allows them to deliver content almost immediately.
Create your first AMP page. In this tutorial, we’ll introduce you to the basics of an AMP page. Follow these steps to get started learning how AMP is unique, checking if a page is valid, and taking next steps to publishing it to the web. AMP pages that pass validation enable caching and are more likely to meet Page Experience metrics!
