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Jan 21, 2021 · A demand-side platform, or DSP, is a platform that lets advertisers and media buyers purchase and manage ad inventory. Most DSPs are owned by advertising agencies and technology companies acting as intermediaries for brands looking to promote their products through digital channels. Why use a DSP?
Mar 16, 2021 · A supply-side platform (SSP) is defined as a tool used to coordinate the supply and distribution of ad inventory to and from advertisers. It is used by publishers and digital-out-of-home (DOOH) media owners to optimize inventory usage so that no space is wasted and views for each are maximized.
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A supply-side platform (SSP) is programmatic software for publishers to facilitate sales of their advertising impressions.
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A demand-side platform, often abbreviated to DSP, is a programmatic advertising platform that allows advertisers and media buying agencies to bid automatically on display, video, mobile and search ad inventory from a wide range of publishers. A demand-side platform can automate the decision-making process on how much to bid for an ad in real-time.
