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A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments.
Mar 16, 2021 · A supply-side platform (SSP) is defined as a tool used to coordinate the supply and distribution of ad inventory to and from advertisers. It is used by publishers and digital-out-of-home (DOOH) media owners to optimize inventory usage so that no space is wasted and views for each are maximized.
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A supply-side platform (SSP), or sell-side platform, is an advertising technology (adtech) platform used to coordinate and manage the supply and distribution of ad inventories. SSPs help digital media owners and publishers sell ad space.
A supply-side platform (SSP) is programmatic software for publishers to facilitate sales of their advertising impressions.
A supply side platform (SSP) is programmatic software for publishers to facilitate sales of their advertising impressions. By connecting publishers with multiple ad exchanges , demand side platforms, and ad networks at once, SSPs allow publishers (aka suppliers) to sell impressions to a greater pool of potential buyers, and allows suppliers to ...
