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Ala Modalaindi (transl. 'That is how it started') is a 2011 Indian Telugu-language romantic comedy film written and directed by B. V. Nandini Reddy under the Sri Ranjith Movies banner. It stars Nani, Nithya Menen (in her Telugu debut) and Sneha Ullal with the music composed by Kalyani Malik. The film's cinematography is performed by Arjun Jena with editing by Marthand K. Venkatesh. Released on 21 January 2011, the film opened to favorable reviews by critics and became a commercial success. imdb.com