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  1. This is the story of an American watch and accessories company rooted in action sports and music culture. Nixon, founded by Chad DiNenna and Andy Laats isn’t about two lifelong friends. It’s about the yin and the yang and how two different minds came together to help define action sports.

    • Andy Laats and Chad DiNenna1
    • Andy Laats and Chad DiNenna2
    • Andy Laats and Chad DiNenna3
    • Andy Laats and Chad DiNenna4
    • Andy Laats and Chad DiNenna5
  2. Nixon was founded by Andy Laats and Chad DiNenna. Both Laats and DiNenna worked in the action sports industry and were introduced through mutual people [clarification needed] working in those circles.

    • 1997; 26 years ago
    • Wristwatches, Accessories, Apparel
  3. Jan 13, 2021 · At one point in time, Laats never thought that starting his own business was possible. Just look at where he is today. Andy Laats '89 and Chad DiNenna, co-founders of Nixon, a California premium lifestyle accessory company. For Cornell men's swimming and diving alumnus Andy Laats '89, founding Nixon, a California premium lifestyle accessory ...

  4. Discover the inspiring story behind Nixon watches with an exclusive interview featuring the co-founders, Chad DiNenna and Andy Laats. Bespoke Post offers a wide selection of Nixon watches and shares their passion for quality craftsmanship.

    • Nick Caruso
  5. In 2006, Laats, 46, and his partner Chad DiNenna, 42, sold Nixon, then mostly a watch company, to Billabong for $55 million, with a deferred payment of an additional $75 million. Last year,...

  6. Since 1998. Nixon has been the premium lifestyle accessory brand of choice for independents, creatives, and free-thinkers the world over. What co-founders Chad DiNenna and Andy Laats started in Encinitas, California as a boutique line of watches exclusively sold at board sports and fashion retailers is now a full range of watches, bags, leather ...

  7. At a trade show in 1996, Chad DiNenna whispered an idea to his business partner Andy Laats. One word: watches. “I’m like, ‘Oh, that’s it? That’s the whole idea?’” Laats jokes. “The idea...

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