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Bryan Buckley is an American filmmaker, screenwriter, producer, and two-time Academy Award nominated director. His successful career has led to him being dubbed the "King of the Super Bowl". Buckley's directorial debut came with a series of commercials he created for NHL on ESPN, before creating the "This is SportsCenter" campaign for ESPN in 1999. The work became a part of the ESPN brand, and launched Buckley into the commercial world. Buckley would go on to direct 64 Super Bowl commercials. Wikipedia