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  1. Company Business

    Company Business

    PG-131991 · Thriller · 1h 38m
  1. Sep 23, 2018 · A corporate video is any non-advertisement video commissioned by a business, company, corporation, or organisation. Nowadays, the vast majority of them are published online on the business’ website and distributed through their social media channels and via email marketing.

    • Funny explainer video. For our first example, we’ll start with a corporate video that’s become a classic: the Dollar Shave Club explainer video. For all intents and purposes, this is a business explainer video.
    • Fun customer testimonial video. Slack really took things to the next level with this one. Yes, it’s a case study. But case studies provide social proof, just like customer testimonials.
    • Corporate explainer videos. This corporate explainer video for Mint really nails it. It covers every aspect of the app in a minute and a half. Quick, professional, and to the point.
    • Viral corporate culture video. HubSpot talent did something very smart in their talent recruiting: they made it fun and shareable with this corporate culture video.
    • Eagle Builders. Eagle Builders is a construction company but notice how they don’t focus their video entirely on specific projects. They’re a great example of a company video that talks about their story—like when they mention their family ties—rather than focus on their offerings.
    • ETSI. ETSI’s corporate video uses a combination of animations, narration, stock videos, and their own video content. This example shows us that you don’t necessarily need to interview people on your team for a quality video.
    • Coca-Cola. Coca-Cola is an example of a corporate video that doesn’t use narration, and instead uses a catchy background song with text over their video clips to get their message across.
    • Microsoft. While you can use corporate videos to discuss your values, you can also use them to talk about changes within your company—especially big ones.
  2. Canva’s online business video maker allows you to craft visually stunning ads and promos for your products and services and video content about your team and company culture that look good on any platform. Turn viewers to customers with a compelling business video you can edit and share in minutes.

    • Social media video content. Social media platforms are now prioritizing video content over text and static images. By simply posting a video in your feed, social algorithms give you a big pat on the back and reward your business with more views in people’s feeds.
    • Facebook & Instagram ads. Instagram and Facebook ads are the perfect place to flex your business video muscles. Videos get a lot more attention than static images, and this is super important if you’re paying for ad space as part of your business’ marketing campaigns.
    • LinkedIn ads. It’s no secret the LinkedIn algorithm loves video. Not only that, but research shows 59% of executives love watching videos on the platform.
    • Twitter ads. Twitter is one of the most popular platforms for B2C marketers. If your business targets consumers, creating some snappy twitter ads on this platform is a smart move.
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  4. Jan 31, 2023 · Corporate videos build brand awareness, generate leads, and drive sales. Get ideas for making your own from this list of the 10 best corporate videos.

  5. Whether you’re looking to make some cool business videos that show off your culture or a serious company video that explains your values, we’ve put together this list of our favorite ideas to help inspire you.

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