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Countdown was an Australian-owned New Zealand full-service supermarket chain and subsidiary of Woolworths New Zealand, itself a subsidiary of Australia's Woolworths Group. It is one of two supermarket chains in New Zealand , the other being Foodstuffs .
- 1981; 42 years ago
- Retail
- 18,000 +
Countdown is changing. Our commitment is to deliver New Zealand’s best supermarket experience. We’ve started the journey to becoming better to shop with, better to work for and better for Aotearoa’s tomorrow. From early 2024, we’ll serve our communities as Woolworths Supermarkets New Zealand - a name we know many of you will already know.
Jul 18, 2023 · Countdown Supermarkets will rebrand to Woolworths Supermarkets New Zealand in early 2024 with individual store signage changes beginning in the coming months, and the entire network planned for the next couple of years.
Jul 18, 2023 · An investment of more than $400 million over the next three years would see the brand change, a focus on older stores across Aotearoa, and a new loyalty programme called Everyday Rewards. Security and upskilling staff will also be invested in, costing $45m.
Jul 18, 2023 · Kiwis have reacted after supermarket giant Countdown today announced a branding U-turn and said they would be returning to the Woolworths name, 12 years after the brand left the New Zealand...
Jul 18, 2023 · Countdown is promising a new customer loyalty programme which it says will provide “more value and a materially improved fresh offer” along with its announced $400 million rebranding and...
People also ask
Who owns Countdown supermarkets in New Zealand?
Is Countdown owned by Woolworths?
When will Countdown supermarkets rebrand to Woolworths New Zealand?
When will Countdown supermarkets rebrand?
Woolworths is an Australian -owned New Zealand full-service supermarket chain and subsidiary of Woolworths New Zealand, itself a subsidiary of Australia's Woolworths Group. Previously known as Countdown, the business is currently in the process of rebranding all stores as Woolworths.
