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Apr 5, 2016 · David Rogers is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map.
- David L. Rogers
- $19.75
- Columbia Business School Publishing
A book by Columbia Business School professor and digital expert David L. Rogers, who shows how legacy businesses can rethink their strategy and thrive in the digital age. Based on his research and consulting experience, he offers practical frameworks and case studies to guide executives in five domains of digital transformation.
David Rogers is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map. Rogers defined the discipline by arguing that digital ...
David Rogers is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. In his newest book, The Digital Transformation Roadmap (2023), Rogers tackles the barriers behind the 70% of businesses that fail in their own digital efforts. He shows why every business ...
Author. David Rogers is the bestselling author of five books, including “The Digital Transformation Playbook” and his latest, “The Digital Transformation Roadmap.”. Speaker. Rogers delivers keynotes at conferences on all six continents. He has appeared on CNN, ABC News, Channel News Asia, and in The New York Times, The Financial Times ...
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A newsletter with insights from David Rogers, bestselling author, Columbia Business School professor, and the world’s leading expert on digital transformation. Click to read David Rogers on Digital, a Substack publication with thousands of subscribers.
David Rogers, Faculty of Executive Education at Columbia Business School, is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including “The Network Is Your Customer,” and his newest book, “The Digital Transformation Playbook: Rethink Your Business for the ...
