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  1. As of April 2021, Electronic Arts' largest acquisition is the purchase of Glu Mobile, for $2.4 billion. Of the 39 companies acquired by EA, 20 are based in the U.S., five in the United Kingdom, six in Continental Europe, and eight elsewhere.

  2. Driven by passion, we are a global leader in digital interactive entertainment. Headquartered in Redwood City in Northern California, we develop and deliver games, content, and online services for Internet-connected consoles, mobile devices, and personal computers.

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  4. We exist to inspire the world through Play. Electronic Arts is a leading publisher of games on Console, PC and Mobile.

    • Humble Beginnings
    • The Launch
    • Building The Business
    • The Crash
    • The Eighties
    • John Madden Football and The Birth of EA Sports
    • Leverage
    • The Genesis
    • Transition
    • "Things Were Really Going to Go Fast"

    Electronic Arts founder Trip Hawkins had a lifelong fascination with games. "I fell in love with complex board games like Strat-O-Matic and Dungeons & Dragons," he told us. "I realized I was making invaluable social connections from playing games and that my brain was more active." "In the summer of 1975 I learned about the invention of the micropr...

    From the beginning, Hawkins had an ambitious view of what games could be. "We learn by doing," he said, "and computer simulation was the most efficient way to do this. I wanted to help the world transition from brain-deadening media like broadcast television to interactive media that would connect people and help them grow." Hawkins also wanted to ...

    Julius Erving and Larry Bird, EA's first sports celebrities. Another early hit for EA was Doctor J and Larry Bird Go One on One. Released in 1983, the basketball game enjoyed healthy sales, boosted by the involvement of sports stars Julius Erving and Larry Bird. "EA Sports really originated with One on One," Hawkins explained, "which I designed, an...

    Meanwhile trouble was brewing in the world of console video games that would soon undermine the entire industry. Since its introduction in 1977, the Atari VCS/2600 home console had dominated American living rooms. In the console’s halcyon years, Atari poured millions of cartridges into retailers, feeding a customer base that was hungry for anything...

    Electronic Arts was forced to revise their business plan in order to weather the lean years following the crash. "I made a conscious decision to ignore Atari and to focus on the next generation of technology," Hawkins said. "We had to operate like the Fremen of Dune, recycling our own saliva to live in the desert, to survive. We had to rebuild the ...

    "With my lifelong interest in football simulation, my oldest friends would tell you that I founded EA to give myself an excuse to make another football game," Hawkins said. "I designed the precursor to Madden Footballin 1970 as a board game called Accu-Stat Pro Football," a game that would be his very first entrepreneurial effort, funded by a loan ...

    While EA was focusing most of its efforts on personal computer publishing, the flat-lined console business was being systematically revived by the determined efforts of Nintendo. By 1989, Nintendo’s sales had grown to almost $2 billion, and EA could no longer afford to treat consoles as a sideline. Other companies were also eyeing the market and la...

    Now that Hawkins had committed to consoles, he had to sell his company on the decision. "It was very contentious because many employees and developers did not like consoles, or did not like action games," he said. "The goal was to stop making esoteric products for an elite customer base, and go make it in the big-time with mainstream gamers. Severa...

    Things move quickly in the publishing business, and Hawkins was already looking ahead. "After scoring a massively favorable license with Sega, I knew I had a big bull's-eye drawn on my chest, because the console guys would make sure I could never repeat what I had done with the Genesis. And on the PC side, nothing was going on that would advance th...

    When Frank Gibeau, Electronic Arts' Executive Vice President and General Manager of North American Publishing interviewed at the company back in 1991, he was fresh out of graduate school and looking to get in on the ground floor. "From the moment I walked into the lobby to drop my résumé off, I fell in love with the place. It was filled with Nerf b...

    • Jeffrey Fleming
  5. Abuot EA page. EA Play FIFA 23 F1™ 22 Madden NFL 23 Apex Legends Battlefield™ 2042 The Sims 4 Electronic Arts Home Latest Games Coming Soon Free-To ...

  6. Electronic Arts Inc. ( EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the designers and programmers responsible for its games as "software artists".

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