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About — Gareth Maxwell Roberts. Raised in London, UK, Gareth’s career has spanned independent feature films, documentaries, online content, TV commercials, and music videos. His recent focus has been on moto and auto culture. He’s worked extensively in the UK, US, Europe, Africa, and the Far East.
- Film — Gareth Maxwell Roberts
Life-long biker Gareth Maxwell Roberts explores the custom...
- Gareth Maxwell Roberts
Gareth Maxwell Roberts. Film Images About Contact Open Menu...
- Film — Gareth Maxwell Roberts
- Reviewed by Kali Kotoski
- Reviewed by Joy Burgess
- How Much Effort Did This Documentary Take to Complete?
- Who Do You Think The Main Influencers Are in Custom Culture Today?
- What Social Or Economic Factors Do You Feel Led to This Renaissance?
- What Was The Biggest Thing You Learned While Making Oil in The Blood?
- Where Do You Envision The Custom Motorcycle Scene Going in The Future?
- What Kind of Feedback Have You Already Encountered on Oil in The Blood?
OK, Boomers. If you have had your head stuck in the sand for the last decade, you have likely been missing one of the most exciting things to happen in the custom motorcycle scene. Mainly, the revival, the revolution of the custom art form, spurred by a growing interest in flat track racing, the societal fallout of the Great Recession and the raw i...
Motorcycles grabbed my heart and changed my life a few years ago (another story for another time), and in the past year I stumbled right into the middle of the custom scene. And I’m hooked. Custom shows like The Golden Bolt started a spark. Talking to custom builders like Brian Buttera (The Golden Bolt winner), Caleb Denton (Born Free invited build...
Starting in 2015, it took six months to do the planning, work it all out, and get our first chunk of financing in place. We started shooting in January 2016, and we shot for about two and a half years, editing as we went along. Originally, we planned to do it all in a year, but it took twice as long. But, because it took longer, it helped me and my...
One thing I found refreshing is that I think the age of influencers is over. When this whole kind of contemporary custom culture resurged about ten years ago, it didn’t have a set of rules or a prevailing aesthetic. People were still finding their way. People who had never been involved in custom culture looked to influencers to guide them. But in ...
Three things collided to kind of kickstart this renaissance. First, the financial crisis of 2008. People lost their jobs. They couldn’t get credit to buy new bikes. Friends of mine who’d been riding for years had to sell their new, expensive bikes because they needed the money. Second, because of all that, people started to pick up cheap bikes and ...
The biggest thing I learned was that there are a set of underlying values that drive this scene that is quite timeless and enduring. I thought the culture was more age- and day-specific or transient. But the more I spoke to people across the world from all different backgrounds and angles, they all had this universal set of values, and I was really...
In the first part of this decade, you saw this culture taking hold, and it exploded. I think it’s reached a fork in the road now. On the one side you have the retro heritage lifestyle culture being fed now by manufacturers like Harley, Scrambler Ducati and Triumph. Essentially taking stock bikes and adding bolt-on modifications, but they’re not rea...
When you release a film, you brace yourself for that. But I’ve been surprised by the lack of negative responses. Overwhelmingly, the response has been very positive, and to me, that’s mission accomplished. The most encouraging thing I’m hearing is that people feel that this is a film about us. Probably the biggest compliment for me was when Miguel ...
- Kali Kotoski
Feb 11, 2019 · Oil in the Blood: Exclusive Interview. I still haven't seen this film yet, but ahead of the film's premiere, Leonie Watkins (herself a film editor) hijacked the film's director, Gareth Maxwell Roberts, and producer, Lucy Selwood, at London’s Bike Shed for an exclusive hour to talk about their film, the process, reshooting and the potential ...
Founded by Sean Kelley, Rachel Lepley and Gareth Maxwell Roberts, 73 Moto Productions is driven by a passionate team with diverse backgrounds and a shared love for the open road. Join us on this exhilarating journey as we redefine the boundaries of cinema and motorcycling culture.
Lifelong biker Gareth Maxwell Roberts explores the contemporary custom motorcycle culture.
